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Burmah Castrol (Ireland)/Existing Cash Loan Agr. [1994] IECA 324 (5th May, 1994)
COMPETITION
AUTHORITY
Notification
No. CA/36/92E - Burmah Castrol (Ireland) Ltd.
Existing
cash loan agreement.
Decision
No. 324
Price
£0.50
£0.90 incl. postage
Competition
Authority decision of 5 May 1994 relating to a proceeding under Section 4 of
the Competition Act, 1991.
Notification
No. CA/36/92E - Burmah Castrol (Ireland) Ltd.
Existing cash loan agreement.
Decision
No. 324
The
Facts
(a) Subject
of the notification
1. The
notification relates to existing agreements concerning the lending of money to
finance the purchase of lubricating oil facilities and/or equipment by Burmah
Castrol (Ireland) Ltd to certain resellers of lubricating oils notified under
Section 7 of the
Competition Act, 1991 on 8 June 1992.
(b) The
parties involved
2. Burmah
Castrol (Ireland) Ltd., is an Irish registered company engaged in the
manufacture, importation, marketing and distribution in the State of various
petroleum products. The company is a subsidiary of Castrol Limited, registered
in the UK, and its ultimate holding company is Burmah Castrol plc. The parent
company is engaged worldwide in all stages of the production and supply of
petroleum products. The Burmah retail motor fuel network consists of a number
of company-owned outlets and a number of dealer-owned outlets operating under
the Burmah brand. In addition, lubricating products are supplied to a large
number of other outlets, including petrol stations supplied by other
wholesalers and other outlets, and other customers.
3. The
other parties to the notified agreements are car franchise main dealers, who
undertake guarantee and servicing work, including servicing and oil changes,
and other non-franchise vehicle workshops which undertake car servicing. These
dealers generally do not sell petrol. At the end of September 1992, 28
customers had cash loans under the existing agreement. In addition, over 200
other customers had agreements providing for the supply of lubricating oil
equipment on loan or hire purchase, which are not dealt with in this decision.
Approximately six hundred similar customers were supplied without such
agreements, but on Burmah's standard terms and conditions.
(c) The
product
4. The
product with which the notified agreements are concerned consists of
lubricants, that is any oil-based product which is used for the lubricating of
a motor vehicle. Almost all Burmah lubricating products are sold under the
trade name ´Castrol'. While lubricating oils are to some extent
interchangeable, the product is usually differentiated as follows:
(a) top
engine oils;
(b) other
multigrades;
(c) monogrades;
and
(d) two-stroke
oils.
Top
engine oils appears to be the largest category of sales.
(d) The
market
5. Besides
Burmah Castrol, all the other main wholesalers of petroleum products in the
State also market lubricating products. In addition to supplying lubricants to
their company-owned and dealer-owned petrol stations, the wholesalers also
supply motor franchise dealers and other motor workshops, motor accessory
shops, other retail outlets, and direct to industrial and agricultural users.
6. Overall,
according to its own confidential estimates, Burmah Castrol has a significant
presence on the lubricating oils market as a whole and in important sectors of
it. This is despite the fact that Burmah Castrol has only a small share of the
petrol market and relatively few company and tied dealer outlets, where it
could expect to sell mainly Castrol oils. It has over 20% of the total market
for all engine oils supplied by the main firms. Its market share in the total
and top engine oils markets is about twice that of the next largest supplier.
Most of its sales consist of multigrades, by far the largest selling products
in the sector. In respect of franchised vehicle workshops, it is sold at a
high proportion of all outlets. It supplies a large number of these outlets
under the different types of notified agreements. Of the non-franchised
workshops, Burmah Castrol supplies a very high proportion under the different
agreements. Burmah Castrol is regarded as the market leader and occupies a
strong position in the market for lubricating oils generally, and in the top
engine oils and franchised and non-franchised vehicle workshops segments of
that market.
7. Since
outlets retailing lubricants are located throughout the State, the appropriate
geographical market in this case is the State.
8. Up
to 30 September 1991, part of the motor lubricants sector was subject to the
provisions of the Restrictive Practices (Motor Spirit and Motor Vehicle
Lubricating Oil) Order, 1981. The Order was repealed on the coming into force
of the
Competition Act on 1 October, 1991.
(e) The
existing cash loan agreements
9. Burmah
Castrol had made cash loans for the purchase of lubricating equipment to 28
customers as at 30 September 1992. The size of loan ranged from £2,500 to
£25,000 and attracted a low rate of interest. Eleven loans were to be
repaid over a five year period, and 17 over 10 years.
10. The
cash loan agreement is used where Burmah Castrol lends money to finance the
purchase of motor vehicle lubricating facilities and/or equipment. The
agreement provides for the amount of the loan, the interest rate, and payment
on a quarterly basis over a specified period. Other clauses are as follows:
(a) The
company (the purchaser) agrees not to enter into any agreement or arrangement
with any other individual firm or company, the effect of which would place a
fetter of any kind upon it from freely displaying, advertising, stocking and
selling the products of your company (Burmah Castrol) in our workshops and
stores. (Clause 2).
(b) The
company also agrees that in the event of disposal, selling or ceasing to carry
on our business, or in the event of any breach by us of any term contained in
this agreement, the company will forthwith repay Burmah Castrol (Ireland)
Limited the whole amount of the loan that may be outstanding at the date of
such disposal, sale, ceasing to carry on business or breach of aforesaid.
(Clause 3).
(c)
This
agreement shall remain in force until the entire loan shall have been
discharged in the manner aforesaid. If however, immediate cash repayment of
the balance outstanding is required at any time, such repayment shall be made
at the request of either party giving to the other, one month's clear notice in
writing, to this effect and at the expiration of the time specified in the said
notice, the full amount shall be payable to Burmah Castrol (Ireland) Limited.
(Clause 4).
(f) Views
of Burmah Castrol
11. Burmah
Castrol made the following observations on the notified agreements:
´It
is submitted that the agreements, viewed individually or as a network, are not
intended to prevent, restrict or distort competition. The intention of the
agreements is to increase the sales of the Company's products, improve
distribution and reduce costs and to maintain quality control and protect
against environmental risks'.
12. In
a further submission, following a meeting with the Authority, Burmah Castrol
stated that:
´It
is again submitted that none of the markets into which the company sells are
foreclosed to any significant degree. Of the market segments listed in the
first page of the market plan extract, it is considered that, apart from petrol
service stations, which are to be subject to a different regime, only the
franchised car and commercial vehicle work shops market (if it constitutes a
separate market) is to any extent tied up. Burmah Castrol have agreements with
100 franchise dealers. The company estimates that about 50% of the dealers in
this segment are not subject to any tie whatsoever and that of the remainder,
the operation of the five year rule means that an average of 20% of those
become free every year. The company estimate, therefore, would be that at any
time only 40% of the segment is subject to a tie at any one time...... In any
event, the company does not accept that the franchise dealer network can be
regarded as a separate market and believes that the market as a whole is not
foreclosed to access by acquisition or otherwise and that, as a result, the
Authority should certify its opinion that the arrangements do not offend
against
Section 4(1)'.
Assessment
Applicability
of Section 4(1)
13.
Section
4(1) of the
Competition Act, 1991, prohibits and renders void all agreements
between undertakings which have as their object or effect the prevention,
restriction or distortion of competition in trade in any goods or services in
the State or in any part of the State.
14. Burmah
Castrol and the resellers who are party to the notified agreements are all
engaged in the supply and distribution of lubricating oils for gain, among
other activities, and they are therefore ´undertakings' within the meaning
of
Section 3(1) of
the Act. The notified agreements are all agreements between
undertakings. The relevant product market is that of lubricating oils for
resale, and particularly that part which is supplied to franchised and
non-franchised motor vehicle workshops. The relevant geographical market is
the State.
15. The
existing cash loan agreement provides that the recipient will not enter into
any agreement or arrangement with any other individual, firm or company, the
effect of which would place a fetter of any kind upon it from freely
displaying, advertising, stocking and selling Castrol in the recipient's
workshops and stores. The object of this requirement is to ensure that no
other agreement will be entered into which would restrict the sale of Castrol
on the premises. Its effect is to permit the sale of Castrol, and not to
prevent or hinder the sale of any competing lubricating oils. The Authority
considers therefore that this requirement has neither the object nor the effect
of preventing, restricting or distorting competition. This agreement,
therefore, does not offend against
Section 4(1).
The
Decision
16. Burmah
Castrol and their customers who are party to the existing cash loan agreements
are undertakings within the meaning of the
Competition Act. The notified
agreements are agreements between undertakings, and they operate within the
State. The Authority considers that, on the basis of the facts in its
possession, the existing cash loan agreement, which merely requires that there
be no fetter on dealing in Burmah Castrol products arising from any other
agreement, does not offend against
Section 4(1) of the
Competition Act. A
certificate may therefore be issued in respect of this agreement.
The
Certificate
The
Competition Authority has issued the following certificate:
The
Competition Authority certifies that in its opinion, on the basis of the facts
in its possession, the existing cash loan agreement between Burmah Castrol
(Ireland) Ltd., and certain of its customers of lubricating oils, notified
under
Section 7 on 8 June 1992 (notification no. CA/36/92E), does not offend
against
Section 4(1) of the
Competition Act, 1991.
For
the Competition Authority
Patrick
M. Lyons
Chairman
5
May 1994
© 1994 Irish Competition Authority
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