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Cable & Wireless Ltd/Irish Telephone Rentals Ltd/Sound Systems Ltd [1994] IECA 356 (19th September, 1994)
Competition
Authority
Competition
Authority Decision No. 356 of 19 September 1994 relating to a proceeding under
Section 4 of the Competition Act, 1991.
Notifications
Nos. CA/132/92E to CA/139/92E and CA/175/92E to CA/191/92E. Cable and Wireless
Ltd/Irish Telephone Rentals Ltd/Sound Systems Ltd., Standard rental contracts
with business users.
Decision
No. 356
Price £1.70
£2.20
incl. postage.
Competition
Authority Decision No. 356 of 19 September 1994 relating to a proceeding under
Section 4 of the Competition Act, 1991.
Notifications
Nos. CA/132/92E to CA/139/92E and CA/175/92E to CA/191/92E.Cable & Wireless
Ltd/Irish Telephone Rentals Ltd/ Sound Systems Ltd. Standard rental contracts
with business users.
Decision
No: 356
Introduction
1.
Notifications were made by Cable & Wireless Ltd on 25 and 29 September
1992, with requests for certificates under
Section 4(4) of the
Competition Act
1991 or, in the event of refusals by the Competition Authority to issue
certificates, licences under
Section 4(2) in respect of 25 standard rental
agreements with their customers relating to telecommunications, staff location,
time control and security service equipment. Notice of intention to issue a
certificate was published on 15 July, 1994 and a submission was received.
The
Facts
(a)
Subject of the Notifications
2.
The notifications concern rental contracts for the supply, installation and
maintenance of the following equipment (the equipment) to commercial and other
non-household users:
(i) telecommunication-related
equipment
(11
notifications);
(ii) staff
location, paging and public address systems (5 notifications);
(iii) time
control equipment for monitoring working hours and staff deployment (5
notifications);
(iv) equipment
for use in the security service industry, such as fire alarms and watchman's
clocks (4 notifications);
3. Three
of the notified agreements are in the name of Cable & Wireless (Ireland)
Ltd. Fourteen of the notified agreements are in the name of Irish Telephone
Rentals Limited (ITR) and eight are in the name of Sound Systems Ltd (SS).
From 1 April 1991 the business of ITR was transferred to SS and SS changed its
name first to Cable and Wireless (Ireland) Ltd and later in May 1992 to Cable
and Wireless Ltd (C&W). The notifications are in respect of both current
contracts and earlier versions of those contracts which are still in force.
(b)
The Parties involved
4. The
parties involved are C&W and its predecessors, ITR and SS, on the one part
and organisations such as industry and business users, hotels, other commercial
undertakings, hospitals, Government Departments, and other bodies including
churches, schools etc.
Cable
and Wireless Limited
5. C&W
is an Irish registered company wholly owned by Cable and Wireless plc, a UK
registered public company which had a total turnover of Stg. £3,176.2m in
1991. The UK parent company employs over 38,000 people and is engaged in world
wide activities in the transmission of data and satellite communication,
providing a wide range of telecommunications services, networks and equipment
to business and residential customers internationally.
Irish
Telephone Rentals Ltd/Sound Systems Ltd
6. ITR
was engaged in the sale, rental and maintenance of the equipment in the State
for over 20 years until its business was transferred to SS in March 1991. In
1990/1 ITR had a turnover of £4.7m and its accounts at end March 1991
showed that the value of its installations on rental was £8.6m less
£2.4m accumulated depreciation. ITR is now a wholly owned subsidiary of
C&W with its activities limited to property holding. SS has also been
engaged for over 20 years in the sale, maintenance and rental of The Equipment
within the State and following its acquisition of the business of ITR continues
to trade under the name of Cable and Wireless Ltd. Since 1991 therefore, all
the sales/rental business of ITR and SS has been transacted by C&W.
Other
Subsidiaries of C & W
7.
At
the time of notification, C & W had 3 other subsidiaries operating in the
Irish market. Irish Time Systems Ltd was a supplier of time control equipment,
fire alarm systems and devices for monitoring security patrols of premises.
Sound Productions Ltd was a supplier of staff location equipment. C&W
stated that it regarded these two companies to be among its competitors in the
market for those particular products even though they were subsidiaries of
C&W. However the Directors' Report with C&W's accounts for 1991/2
indicates that a decision was taken to wind down the activities of these 2
subsidiaries. In October 1993, these two companies were sold to a third party.
A further C&W subsidiary, Cardio Limited, trades in the data communications
market which entails products totally different to those specified at paragraph
2.
Turnover
of C&W
8.
In the year ended 31 March 1992 the C&W Group had a turnover of
£14.8m. Its accounts also showed that the value of installations on rental
by the C&W company (including those transferred from ITR) was £10.571m
less £3.8m for accumulated depreciation while the value of rented
installations for the Group (including the £10.571m above) was £10.7m
less £3.93m for depreciation. Additions to the rent roll in 1991/2 were
valued at £1.183m. The major part of the Company's turnover arises from
sales, rental and maintenance of Telecommunications Equipment.
(c)
The Products
9. The
products involved in these notifications (i.e. the equipment) are as follows:
(i)
Telecommunications-related Equipment.
(ii)
Staff Location Equipment
(iii)
Time Control Equipment
(iv)
Security Service Equipment
Telecommunication-Related
Equipment
10. Telecommunication-related
equipment, known in the trade as Customer Premises Equipment (CPE), consists of
private automatic branch exchange telephone systems, key telephone systems,
automatic call distribution systems, dealerboards, telephone instruments,
bells, loud speakers, facsimile machines, telephone answering systems and
network management systems.
11.
CPE
suppliers on the Irish market fall into two categories:
(a) CPE
manufacturers, such as Ericsson , Siemens, etc almost all of whom supply and
support customers directly, generally via wholly owned local subsidiaries, and
(b) independent
distributors such as C&W, TEIS, etc who buy CPE from a range of
manufacturers and then offer both products and services (including maintenance)
to their customers.
12. There
are approximately 40 suppliers of CPE equipment in the Irish market of whom
only 4 or 5 are also manufacturers. C&W are not manufacturers. C&W
claim to be the only suppliers of telephone equipment produced by manufacturers
such as Panasonic, GEC, Melco Labs, Tie and Picture Tel, and also claim to be
the only distributor with specifically trained and qualified staff for the
maintenance of such equipment. The major suppliers are TEIS , C&W
(incorporating SS ), LM Ericsson, Technico, GPT, Digital Telephones, Siemens,
and Allied Telephones. C&W's estimate of the annual market is £45m.
The 4 largest suppliers are estimated to hold 63% of the market.
Staff
Location Equipment
13. Staff
location equipment is stated to comprise wide area network pagers, on-site
short range radio paging systems, public address systems and intercom systems.
14. C&W
state that there are at least 50 suppliers selling into the Irish market for
these products. In general the suppliers do not manufacture the equipment
themselves. The major suppliers besides C & W are Sigma Wireless, SKS,
Sound Productions Ltd, Sound Communications and Peats. C&W estimate that
total market turnover is £4.5m. per annum. The 4 largest suppliers are
estimated to hold 74% of the market.
Time
Control Equipment
15. Time
control equipment includes time monitoring devices for the work place (enabling
employees' hours to be calculated); central clock control systems and secondary
clocks for use throughout premises; time systems for monitoring flexible
working arrangements; time and date stamps and devices for monitoring security
patrols on premises.
16. C&W
estimate that there are approximately 15 suppliers active in the Irish market.
The major suppliers apart from C & W are Flexitime, Compuplan and Irish
Time Systems Ltd. C&W estimate that total market turnover is £2.75m.
per annum. The 3 largest suppliers are estimated to hold 74% of the market.
Security
Service Equipment
17. The
products covered by this heading are mainly fire alarms and watchmen's clocks.
C&W are no longer active in the fire alarm area and by this stage are
servicing the remainder of contracts most of which were concluded 10/15 years
ago. Their estimate of the Irish market for security service equipment is
around £5m per annum with about 40 companies involved.
(d)
The Market
18. In
summary while there is a substantial degree of market concentration in each of
the main product areas there are a large number of suppliers active in each
sector. In the telecommunications sector up to November 1992, a licence from
the Department of Transport, Energy and Communications was required to engage
in the business of supplying, installing and maintaining equipment for
attachment to the telephone network. However the qualification for licences was
based on competency factors and by 1992, 300/400 companies or persons had been
licensed for these purposes. Since 1992 the only requirement remaining is that
the equipment should be type approved by the Department. There were therefore
apparently no significant barriers to market entry by other competitors.
The
market situation is summarised below :
Equipment
Estimated No. of
market
Annual
Market
suppliers
Telephone
£45.0m 40
Staff
location £ 4.5m 50
Time
control £ 2.8m 15
Security
service £ 5.0m 40
19.
Customers seeking communications equipment have a number of options available
to them when considering how best to satisfy their requirements i.e. to
purchase the equipment outright, to take the equipment under a leasing
agreement, or to rent it. In many cases the customer will also require
post-installation support and maintenance. In general the equipment is supplied
on terms that incorporate maintenance as an integral part of the product. In a
sale agreement the customer pays up front the capital sum to acquire ownership
of the equipment, and after the termination of the warranty period will make
his own arrangements for ongoing repairs and maintenance. The customer owns
the equipment. If a maintenance agreement has been offered to and accepted by
the customer the responsibility of the supplier to continue such maintenance
service is limited to any notice necessary (generally 3 months) from either the
supplier or customer to terminate the maintenance agreement. In a lease
agreement the customer reaches an agreement with a leasing company that the
latter will pay the capital sum to the equipment supplier. The customer repays
the capital cost to the leasing company over a number of years but from the end
of the seller's warranty period is free to make his own arrangements for
maintenance. In a rental agreement the customer pays a quarterly or annual
charge to the equipment supplier for a defined number of years. The customer
never attains ownership of the equipment. The supplier contracts to support and
maintain this equipment for the duration of the rental agreement. C&W
advise that, of the 3 options, rental is the least common representing less
than 10% of The Equipment market.
20.
The 25 notified agreements are all concerned with the rental of equipment.
C&W advise that apart from themselves, suppliers in general do not offer
rental contracts. Currently around 200 CPE, 30/40 time control and 150/200
staff location rental agreements are concluded by C&W annually. A
significant, though minority element of the turnover of the C&W Group is
derived from rental contract revenues. C&W claim to be the dominant
supplier in the rental side of each market with their rental business
representing less than 10% of each product market, excepting the security
equipment market where their share is minuscule.
21.
The relevant product markets in which the above mentioned goods and services
are supplied could be characterised as a homogeneous market for the supply and
maintenance of such equipment. Within the relevant product markets, a wide
range of substitute products are readily available from sources other than
C&W. The operational functional equivalent of everything supplied is
available from other sources. To a large extent the equipment supplied by
other suppliers is largely interchangeable with similar products supplied by
C&W and C&W claim that, where consent for such substitution is required
of C & W, it is readily given. The relevant geographic market is the State.
(e)
The Notified Arrangements
22.
The standard agreements notified, which were in use at different time periods
but which are still in force, are as follows:
(i)
Current
Agreements -Cable & Wireless Ireland Ltd
..
Telecommunications equipment - CA/133/92E
Staff location equipment
- CA/137/92E
Time control equipment - CA/138/92E
All
3 agreements have identical clauses.
Under
this standard contract, which is currently used for new agreements, C&W
(the company) agrees to supply, instal and let on hire the equipment set out in
the schedule, including cabling, at the customer's premises for a fixed term of
years. The customer agrees to pay the labour cost of installation and an annual
rental for the hire of the installation and its maintenance. The rental is
adjustable annually by reference to a percentage proportionate to movements in
electrician wage rates. Unless determined by mutual agreement in writing the
term of the contract is for a stated number of years and thereafter until one
or other of the parties gives 6 months notice expiring at a year end*. The
installation remains the property of the company and the company undertakes to
execute without charge during normal working hours all repairs and replacements
arising from fair wear and tear. No additions or extensions to the installation
may be made without the company's written consent. The customer may not repair
or replace any part of the installation. If the customer repudiates the
contract, and the company agrees, the customer will pay all amounts due and
also a sum equal to the present value on a 5% per annum basis of the remaining
rentals that would have been payable less a 25% deduction to cover the
estimated cost of future maintenance and the value of the installation which
has to be surrendered. The sum shall be payable as liquidated damages, it
being an agreed estimate of the loss the company would suffer. Copyright and
other industrial/intellectual property rights including software operating
programmes remain vested in the company and the customer undertakes not to pass
on such material to any third party. The customer may have the installation
transferred at his own expense to any other premises within the area in which
the Company operates. The customer shall not assign the contract without the
prior written consent of the Company, such consent not to be unreasonably
withheld.
*C
& W have stated that the actual duration of the contract is a matter for
negotiation but that the average period in more recent agreements has been 6
years.
(ii)
Earlier
agreements concluded by ITR and SS
The
other 22 standard agreements notified are earlier versions of the contracts
used by ITR and SS in different years. These agreements are basically similar
to the C&W current contracts with some minor differences. Details are as
follows:-
Sound
Systems Ltd
Reference
Product
Year
used
Term
**
Notice
features
CA/187/92E
Telephone 1959 12 yrs. 6mth A
CA/190/92E
do.
1962 7 yrs. do. A
CA/183/92E
Security
1966 10 yrs. 12mth A
CA/177/92E
Time control 1970 10 yrs. do. A
CA/188/92E
Telephone 1976 14 yrs. do. B
CA/189/92E
Telephone 1980 14 yrs. do. B
CA/178/92E
Telephone 1988 14 yrs. 3mth B
CA/136/92E
Telephone 1990 5 yrs. 3mth B
Irish
Telephone Rentals
Reference
Product
Year
Used
Term
**Notice
Features
CA/175/92E
Telephone
1974
14
yrs.
6mth
A
CA/184/92E
Staff
location
1972
14
yrs.
6mth
A
CA/182/92E
Time
control
1979
14
yrs.
6mth
C
CA/191/92E
Staff
location
1987
-
N/A
CM
CA/176/92E
Telephone
1987
-
6mth C
CA/180/92E
Security
1987
12
yrs.
6mth
C
CA/135/92E
Staff
location
1989
-
6mth
CM
CA/181/92E
do.
1989
-
6mth
CM
CA/134/92E
Telephone
1989
10
6mth
C
CA/179/92E
do.
1989
10
6mth
C
CA/132/92E
Time
control
1989
-
6mth
C
CA/186/92E
do.
1989
-
6mth
C
CA/185/92E
Security
1989
-
6mth
C
CA/139/92E
do.
1989
-
6mth
C
**This
relates to the period set for notice of termination after the end of the fixed
rental period
Special
features
A
- no separate charge for maintenance - no inflator
B
- separate annual charge for maintenance with annual inflator
C
- no separate charge for maintenance - inflator applies to 50% of annual rental
M
- includes requirement to purchase batteries for pocket transceivers from the
company
23. While
25 separate standard agreements were notified the provisions in each are
broadly similar. The main provisions which are common to each of the 25
agreements notified are concerned with the rental and maintenance terms
relating to the equipment on hire to the customer. These in general do not
raise issues under the
Competition Act. The restrictive provisions that have to
be considered from the competition aspect are as follows:-
(i) The
long duration of some of the agreements which have minimum periods ranging from
5 to 14 years and the notice period for termination thereafter.
(ii) The
incorporation of both hire and maintenance in the same agreement. The current
C&W agreement provides in para. 2 "The Subscriber will pay to the company
for the hire of the installation and its maintenance during the continuance of
this contract a total of IR....." while para. 6(a) provides that "The company
shall .....guarantee to execute without charge in the Company's normal working
hours all repairs and replacements arising solely from fair wear and tear....."
Similar provisions are in the other 24 agreements although some provide for a
separate annual charge for maintenance.
(iii)
The restriction on the customer's ability to repair or replace all or any part
of the installation. The current C&W agreement provides in para. 5 "The
Subscriber agrees to notify the Company immediately any fault occurs in the
installation or any repairs become necessary......The subscriber shall not
repair or replace or cause to be repaired or replaced any part of the
installation." The ITR agreements state at para. 8 "The installation shall not
in any way be interfered by the subscriber ...." Provisions similar to those
above are in all agreements.
(iv) The
restriction on the customer's ability to add to, alter or extend the equipment
without the written consent of the company. The C&W and SS agreements
(with the exception of a 1959 SS agreement) provide at para. 8 "No additions
alterations or extensions of any kind are to be made to the installation
without the written consent of the Company and if any additions, alterations or
extensions are made without the written consent of the company, it shall, if it
thinks it in any way prejudices the operation of the installation be at liberty
to remove such additions, alterations or extensions and the Subscriber agrees
to indemnify the Company for such costs as may be involved. Any alterations or
extensions to the Installation necessary shall be carried out by the Company at
the Subscribers expense." The ITR agreements provide at clause 8 "Any
alterations or extensions to the Installation necessary or requested by the
Subscriber shall be carried out by the Company at the Subscribers expense." A
similar provision is inserted in the 1959 SS agreement.
(v)
The restriction on the customer passing on intellectual property such as
software to third parties. The 3 C&W agreements and the 10 latest ITR
agreements provide at para. 14 "Copyright and all other forms of ownership
including industrial and intellectual property rights in all documents
including operating programs for software-operated systems .....remain vested
in the Company. The Subscriber undertakes not to pass such material or any part
thereof or copies of the whole or any part thereof to any third party without
the written consent of the Company".
(vi)
The requirement to purchase batteries for transceivers from the company.
(f)
Submissions of the Parties.
24. In
a comprehensive submission C&W put forward a number of arguments as to why
a certificate should be issued viz.
(i)
That the object of the notified agreements was to ensure that the customer who
opted to rent rather than buy or lease equipment from C&W had at all times
fully functional equipment and an optimal repair and maintenance service
throughout the duration of the rental period. In particular, the provisions of
certain clauses in the agreements did not have as their object or effect the
restriction of competition in the Republic of Ireland or any part of it.
(ii)
That it was standard practice for customers to choose the supplier on the
strength of its after installation service. The customer expected all
comparable suppliers in the market to offer the same or a substantially similar
product. Accordingly, the combination of initial installation and subsequent
support and maintenance was something which the customer would seek and
deliberately choose. In all but the most unusual circumstances the customer
required both elements of the product from a single source even when given the
option of separating the installation and maintenance between different
suppliers. As a result, it was clear that the acceptance by the customer in a
rental contract of terms relating to the maintenance of the product by C &
W, did not impose supplementary obligations which by their nature or commercial
usage had no connection with the subject of such contract.
(iii)
That it was recognised that a customer might not have the necessary expertise
to enable it to determine whom it should engage for the maintenance and repair
of such equipment and that a customer would not normally wish to be concerned
with engaging an independent contractor in this regard. One of the objects of
C&W was therefore to relieve the customer of this responsibility and
provide an integrated rental and maintenance service which accorded with the
normal expectation in the market place for customers renting or indeed, as in
the vast majority of cases, buying, such equipment. In providing maintenance
with the rental of the equipment, C&W was not restricting the customer's
ability to shop around but was simply offering a composite service in common
with several other suppliers within the market.
(iv)
That given the level of capital expenditure incurred by C&W in the purchase
of the equipment and the fact that it was not in C&W's possession during
the rental period, the protection afforded to C&W by the arrangement could
not be regarded as a supplementary obligation and was an essential element of
the rental contract.
C&W
also submitted arguments in support of the grant of a licence which are not
relevant to this decision and are not considered here.
25.
In regard to certain specific clauses in the agreements C&W provided added
comments viz.
(i)
In relation to the prohibition on additions or extensions to the installation
C&W stated that this clause ".... does not have as its object the
prevention, restriction or distortion of competition. It provides that no
additions, alterations or extensions are to be made to rented equipment without
the written consent of C&W and has as its object the protection of
C&W's investment. Pursuant to the arrangement C&W parts with possession
of the rented equipment which at all times belongs to it. In view of the fact
that C&W has continuing obligations under the contract to ensure that the
CPE equipment is maintained to a reasonable functional standard the limited
prohibition in clause 7 is also designed as a protective measure, having regard
at all times to ensure the proper functioning and operation of the
telecommunications equipment supplied by it. In seeking to control the people
who handle and operate CPE equipment and any additions to it C&W is
furthering this object. The supplier's capital investment in sensitive
equipment is also protected."
(ii)
In relation to the requirement that any alterations or extensions to the
Installation shall be supplied by the Company C&W have pointed out the
significant benefit to customers of this provision i.e. "The customer does not
have to make any capital investment .....Sound Systems, in addition to
accepting the obligation to finance and execute any such additional work, waive
any opportunity to exploit such a situation by agreeing in advance that any
additional equipment to be provided will be supplied on the terms and
conditions of the original contract ... Therefore the provision in question is
not a restriction in any manner but rather represents a facility of which
customers are often glad to benefit."
(iii)
The requirement that "only batteries supplied by the company be used in paging
receivers" is justified on the following basis:
Rather
than simply pass to the customer the responsibility for damage caused by the
use of incorrect batteries the company adopted the pre-emptive and preventative
measure. In the interest of protecting both parties to the agreement and to
ensure that the equipment is not damaged by the use of incorrect materials, the
company undertook to stock and supply the correct types of batteries for supply
to rental customers at normal prices. This practice was designed to ensure that
incorrect types of batteries would not be used, damage would not be caused, and
neither party would suffer any abnormal cost or loss.
(g)
Subsequent Developments
26.
The
Authority wrote to C&W on 28 April 1994 expressing its concern in relation
to the prohibitions in the agreements on additions, alterations or extensions
without the written consent of the company and the requirement in three
agreements that batteries for pocket transceivers must be purchased from the
company. In a letter dated 26 May 1994 C&W agreed to remove the
requirement relating to the purchase of batteries from the three relevant
agreements and to amend all agreements to provide that consent for additions,
alterations or extensions to rented equipment will only be withheld for
objectively valid reasons which shall be disclosed to the customer. C&W
also stated that they would write to all their contracted customers advising
them of the amendments.
27.
Following publication on 15 July 1994, of its intention to issue a
certificate, the Authority received a submission from a Telephone Systems
Consultant in relation to the penalty clause contained in the standard
agreements. The submission stated that users of the systems found that this
clause restricted them in choosing a replacement system. A copy of a Judgment
of Mr. Justice Costello delivered on 8 February 1991 in the matter of a High
Court action between ITR, the plaintiff, and the Irish Civil Service Building
Society Ltd., the defendant, was also enclosed. The action arose out of a
decision by the defendant to seek to prematurely terminate rental contracts
relating to telephone and broadcasting equipment. The issue arising in the
contract for broadcasting equipment was whether ITR was entitled to an award
under the repudiation clause (i.e. clause 11, see para 22) or whether this
clause was a penalty clause. Mr. Justice Costello
inter
alia
found as follows:
"I
have come to the conclusion that the formula contained in clause 11 does not
produce a liquidated sum that can properly be regarded as a genuine
pre-estimate made at the date of the contract of the loss which the Plaintiff
would suffer should the contract be prematurely determined and that it is in
the reality a penalty and therefore unenforceable".
Damages
in a much reduced amount were awarded to the Plaintiff.
28. The
submission did not make the further argument that the penalty clause was
thereby restrictive of competition. The Authority, as stated at paragraph
23(i), consider that the long duration of the contracts is a competition issue
and this is dealt with at paras 39 and 40 below.
ASSESSMENT
(a) Section
4(1)
29.
Section
4(1) of the
Competition Act, 1991 prohibits and renders void all agreements
between undertakings, decisions by associations of undertakings and concerted
practices which have as their object or effect the prevention, restriction or
distortion of competition in trade in any goods or services in the State, or in
any part of the State.
(b) The
Undertakings
30. The
term "undertaking" is defined in
Section 3(1) of
the Act, as "a person being an
individual, a body corporate or an unincorporated body of persons engaged for
gain in the
production,
supply or distribution of goods or the provision of a service".
31.
The rental contracts notified are in the names of Cable and Wireless (Ireland)
Ltd, now known as Cable and Wireless Ltd (C&W), Irish Telephone Rentals Ltd
and Sound Systems Ltd (which was since renamed Cable and Wireless Ltd). ITR
were and SS, now named Cable and Wireless Ltd, are, companies engaged for gain
in the sale, hire, provision and maintenance within the State of The Equipment
and are therefore undertakings under
the Act.
32. The
other parties to the rental contracts are organisations within the State, such
as industrial and business users, hotels, other commercial undertakings,
hospitals, Government Departments, and other bodies including churches,
schools, etc. Most of these organisations are undertakings within the meaning
of the
Competition Act because they are engaged for gain in the production,
supply or distribution of goods or the provision of a service. A number of the
organisations may not come within this definition of an undertaking and are not
therefore covered by
the Act. This decision does not apply to those
agreements. With the exception of these agreements, the rental agreements
notified to the Authority by C&W are agreements between undertakings. The
agreements have effect within the State.
(c) The
Market
33.
The
Authority does not believe that the rental segments of each of the product
markets involved could be regarded as separate markets. At the time the
equipment is acquired by the customer it may be purchased outright, it may be
leased under a leasing contract or it may be rented. While purchase involves
cash up front, both leasing and rental involve deferred payments on the part of
the customer. If the customer is reluctant or unable to pay the full price up
front he still has the options of leasing or rental. The method of acquisition
is a matter of choice for the customer to decide having regard to his own
economic criteria or convenience at the time he seeks to acquire the equipment.
The larger part of C&W's turnover derives from the sale of equipment rather
than rental and it would be too extreme to regard them as catering for 2
separate markets for each of the product areas based on the method of
acquisition eventually decided by their customer. In the light of the choice
that is freely available at the time of acquisition of the equipment the
Authority does not regard the rental sector as a separate market but as part of
the overall market for the equipment in question.
(d) Applicability
of Section 4(1)
Provision
of Rental
34.
The provision of rental facilities by C&W,
per
se
,
as an alternative to purchase or leasing for the acquisition of the equipment
must be regarded as pro -competitive because it provides an additional facility
to enable customers to acquire The Equipment. The acquisition of this
equipment can be a substantial expenditure factor for companies and the
availability of rental enables them to obtain modern equipment to improve their
productivity at a lesser immediate cost. In some cases customers might not
otherwise be able to obtain the equipment. On the other hand the customer, at
the time he seeks to acquire the equipment, has the choice whether to rent,
obtain under leasing or purchase. In US v United Shoe Machinery (1953)* the US
Government charged that United Shoe maintained its market share of 75% to 85%
of the American shoe machinery market primarily through its practice of
refusing to sell its machinery, agreeing only to lease it. However in this
instance C&W's market share is much smaller and its customers have a free
choice at the time of acquisition to either purchase, lease or rent the
equipment from C&W or go to any of its competitors. In these circumstances
the Authority would not regard the provision of rental facilities per se as
offending against
Section 4(1) of the
Competition Act.
*110.
F. supp. 295 (1953)
Duration
of Agreements
35.
C&W have stated that each of the standard agreements notified, which have
been used in their varying forms since 1959, are for varying periods ranging
from 5 to 14 years with a provision for up to 12 month's notice of termination
by either party after the end of the fixed or minimum term. While, at the
shorter end, a rental period of 5 years is in line generally with normal
leasing periods for many categories of office and industrial equipment, a
period of 14 years is more akin to lettings of property rather than equipment.
A number of the agreements also provide for strict terms for repudiation of
agreements, i.e. that if the customer repudiates the agreement, and if C&W
accept this repudiation, C&W may remove the installation with the customer
obliged to pay rentals to date plus a discounted value of rental for the
remainder of the full term of the contract less 25% to cover the estimated cost
of maintenance and the value of the recovered material. The attention of the
Authority was drawn to a court case involving the repudiation clause in a
contract and which was found to be unenforceable (see paras 27 and 28). The
Authority notes that the determination of the Court that the penalty clause is
unenforceable affects the ease or otherwise of exit from the contract for
customers. This is relevant as a competition issue insofar as the duration of
the agreements is a competition issue. This is dealt with in paragraphs 39 and
40. Other agreements allow for mutual determination but in all cases C&W
are in a position to require that the rental agreements be continued for their
full term if they so wish.
36.
In addition to the minimum term, the agreements continue thereafter until
either party gives notice of termination which expires at the end of a calendar
year. The period of the notice required varies from 3 to 12 months. This can
effectively extend the contract from anything from 3 months to almost 24 months
depending on the notice period provided and the time of year the notice is made.
37.
Customers who have satisfied their equipment requirements under a rental
agreement are effectively out of the market for this equipment from other
equipment suppliers. This is no different to the position of customers who have
recently purchased equipment since these are similarly out of the market for
some considerable time. However since maintenance is included in the rental
contracts, other persons who provide maintenance are effectively excluded for
the full period of the rental contract from competing for the maintenance of
the equipment also. Because of the restrictions in the agreements against
additions or extensions to the installations without the consent of C&W,
competitors of C&W may also be excluded from a significant element of such
additional business. By reason of the rental contracts therefore competitors
of C&W may be excluded from part of the market for supply, maintenance and
additions for some very extensive periods.
38.
C&W have indicated that they are the only company to any degree involved
in the renting of the equipment with their rental business representing a
significant though minority element of their turnover in each category or less
than 10% of each product market, excepting the security equipment market where
their share is miniscule and not relevant in this context.
39.
The
Authority does not believe that the rental of equipment,
per
se
,
is anti -competitive. The Authority would accept that the customer on entering
into his original contract with C&W, or its predecessors, made his decision
freely on the basis of his own economic criteria when he chose to rent rather
than purchase or lease. Apart from the lower up front costs, other customer
benefits might have been the fact that future rental/maintenance payments are
set for the long term (which facilitates financial planning), and the security
of a satisfactory maintenance/repair service with the ability to withhold
rental payments if the maintenance service contracted for is not provided.
Unlike the purchaser who may have to contract for the maintenance of his
installations at periodic intervals, the rental customer is covered by a long
term rental/maintenance package. In its initial negotiations with its customer
on rental/maintenance terms including the duration of the agreement, C&W
has no special market power and the duration fixed in the agreement is that
agreed by the customer. C&W appear to be meeting a market need. On its
part, C&W has to provide, through rental payments, for the recovery of the
cost of the installation, as well as its financing charges, and for the
projected cost of maintenance which they are committed to provide over the
full period of the contract. It should follow that the longer the rental term,
the lower the annual amortisation charge. The Authority does not see its role
as second guessing commercial decisions made by companies. Its concern is
whether arrangements have the object or effect of interfering with competition
within the State.
40.
In US v United Shoe Machinery Corporation, the US Court ruled that United
Shoe's 10 year leases were "so drawn and so applied as to strengthen United's
power to exclude competitors" but this was in the context of a company which
had refused to allow its machinery (which was generally regarded as superior)
to be purchased and which held 75/85% of the relevant market. In concluding its
leases in the first place, C&W (or its predecessors SS and ITR) had no
special or exclusive rights to market the products involved and had offered
rental only as an option to other forms of acquisition. Furthermore C&W's
rental share of the relevant market for each of the 3 product categories
involved is less than 10% and a proportion of this would be represented by
agreements of 5 years'duration, as well as by pre-1978 agreements, which by now
can be terminated with a maximum of 12 months notice, if either party thereto
so chooses. In this regard the Authority would not regard a 5 year rental
agreement as representing any degree of foreclosure since an alternative
purchaser (or customer under a leasing agreement) would be unlikely to seek to
replace the equipment within 5 years of acquisition. In view of the wide date
spread of past rental agreements managed by C&W, a significant number could
be expected to finish their minimum term each year with the customer then free
to terminate the agreement, if he so wishes, and re-enter the market. Since
the basic installations are of a type which are normally replaced by the
customer only after long periods of use it is not clear why competition should
be affected by the length of such leases. In any event the share of the annual
market affected by the longer term rental agreements must be well below the 10%
mentioned above and the Authority therefore considers that the duration aspect
of even the long term rental agreements could not have any significant effect
on competition. For these reasons the duration aspect of the agreements does
not offend against
Section 4(1).
Maintenance
and Repairs
41.
Each
of the 25 agreements notified provides that the Company shall for the duration
of the contract execute without charge all repairs and replacements arising
solely from fair wear and tear. It seems clear from the agreements furnished
that where the maintenance charge is not shown separately it has effectively
been built into the rental payable particularly in those later agreements which
provide for an annual inflation adjustment having regard to electrician pay
rates. The incorporation of maintenance in the rental agreement means that no
other company may compete against C&W for the maintenance of the equipment.
While the Authority considers that it could offend against
Section 4(1) of the
Competition Act to make purchase transactions conditional on a long term
maintenance contract with the original supplier, the situation is different in
regard to rental contracts. In the former situations, the ownership of the
equipment passes from the supplier when it is acquired by the customer, but,
under a rental agreement, the ownership of the property remains with the
supplier with the customer required to return it to the supplier on
termination. The customer in a rental agreement acquires a package consisting
of the equipment and a prompt maintenance service to keep it fully operational.
The nature of the equipment is such that in many cases any malfunction would
add costs to business far greater than the immediate cost of repair.
Effectively the customer under the rental agreement is paying for an early
response maintenance service. C&W have a proprietary interest in
maintaining the value of their property and a contractual obligation to keep it
in good working order. If the equipment does not function satisfactorily the
customer may refuse to continue rental payments. It seems essential therefore
that to protect their property C&W must be in a position of control over
the maintenance of their equipment. The Authority therefore does not consider
that the incorporation of maintenance with rental terms, in the case of these
agreements, offends against
Section 4(1).
Repairs
by Customer
42.
Most of the agreements notified also specifically prohibit the repair or
replacement by the customer of any part of the installation. The effect of this
provision is that the customer is prohibited from approaching any of C&W's
competitors to have the equipment repaired or replaced. As a result of this
clause C&W can ensure that the equipment is maintained by itself to both
its satisfaction and that of the customer. In the opinion of the Authority, an
integrated rental and maintenance contract, without the involvement of a third
party, is a more practical arrangement from the point of view of both supplier
and subscriber. Furthermore under the notified contracts C & W guarantee
to execute without charge in the company's normal working hours all repairs and
replacements arising from fair wear and tear in order to maintain the equipment
in efficient working order. In these circumstances it seems more likely that
the supplier and owner of the equipment would provide a more satisfactory
service to the subscriber than a third party especially if the third party was
a competitor of the supplier/owner. If, in the absence of this provision, the
equipment was inadequately serviced or repaired by a third party which resulted
in the equipment not functioning satisfactorily the rental company could be
responsible for putting it right. The restriction on repairs by others seems
necessary to protect C&W's position in the light of their proprietary
interest in the equipment and their contractual obligation in relation to
maintenance. The Authority therefore considers that this provision does not
offend against
section 4(1).
Purchase
of Batteries
43.
Three
older staff location equipment agreements concluded by ITR contained a
requirement that consumables, i.e. batteries for paging receivers, must be
purchased from the company. The company claimed that the purpose of this
requirement was to prevent damage to the instrument that might be caused by the
use of unsuitable batteries. The Authority however took the view that
considering the wide availability of batteries, it should be possible for
customers to purchase batteries to the correct specification from other sources
if they so wished. While the impact of this requirement in the ITR agreements
on competition, if it is practicable to enforce, may not be very significant,
the Authority considered that the restriction involved offended against
Section
4(1). The Authority also noted that this restriction was not incorporated in
the current agreements used by C&W. However as C&W has now agreed to
amend the three agreements by the deletion of this clause, this aspect no
longer offends against
Section 4(1).
Prohibition
on Additions, Alterations and Extensions
44.
The C&W agreements and 10 SS agreements contained a provision that no
additions, alterations or extensions were to be made to the installation
without the written consent of the Company. The ITR agreement and the 1959 SS
agreement provided that any alterations or extensions to the installation
necessary or requested by the customer shall be carried out by the Company at
the subscriber's expense. Over the past decade in particular there have been
rapid technological advances in the capability and range of functions of
communications equipment, which, combined with normal growth in businesses,
would have led to increased demand from existing customers for additions,
alterations or extensions to their existing installations. With recent
advances in technology there is the capability to significantly upgrade
existing installations by the addition of new equipment compatible with the
original equipment. This can involve major new investment. Much of the new
equipment on the market can be mutually compatible with existing systems with
equipment from other suppliers largely interchangeable with that supplied by
C&W. C&W claimed that where their consent to such substitution had
been sought it had been readily given. Nevertheless the Authority was concerned
that the relevant clauses in the agreements could be used to prevent the
customer seeking an alternative supplier for additional compatible equipment
for use with an existing rented installation even though the additional
equipment was not the subject of the original contract. The Authority were
also concerned that, by the operation of these clauses, other suppliers with
the capability to supply and instal compatible equipment would be prevented
from tendering for this business. The Authority therefore considered that this
provision offended against
Section 4(1) of the
Competition Act and would not
have satisfied the requirements of
Section 4(2) in the Authority's opinion.
45.
The Authority does not consider, however, that C&W should have to permit
additions, alterations or extensions which would damage or inhibit the
effective working of the existing installation. They accept that C&W should
have a concern to protect their proprietary interest in the rented installation
and their position under the maintenance element of the contract. It considers
however that this could be adequately ensured in a less restrictive way which
would not offend against
Section 4(1). C&W has now agreed to amend these
clauses by providing that their consent for additions, alterations or
extensions will only be withheld for objectively valid reasons which shall be
disclosed to the customer. The amended clause on this basis no longer offends
against
Section 4(1).
46.
The C&W agreements also provide that C&W may remove at the customer's
expense any unauthorised addition, alteration or extension to the rented
installation if C&W thinks it in any way prejudices the operation of the
installation. Similar clauses are inserted in the other two C&W standard
contracts and in the SS contracts. The effect of these clauses was to provide
C&W with additional powers to enforce the prohibition on unauthorised
additions, alterations and extensions. Since the amended agreement provides
that C&W's consent to such additions, alterations or extensions will only
be withheld for objectively valid reasons which shall be disclosed to the
customer, this clause no longer offends against
Section 4(1).
(e) Copyright
47.
A
number of the agreements require the customer not to pass on copyright
material, including software to any third party without the written consent of
the Company. In more recent years software programmes have become a major
feature of large telephone installations. The software, like the hardware,
remains the property of the rental company and the Authority would not consider
these measures, which are inserted to protect the proprietary interest of the
rental company, as offending against
Section 4(1).
(f) The
Decision
48. Cable
and Wireless (Ireland) Ltd., Irish Telephone Rentals Ltd., (ITR) and Sound
Systems Ltd., (SS) now known as Cable and Wireless Ltd., (C&W) are
undertakings within the meaning of
Section 3(1) of the
Competition Act. Most of
the other parties are also undertakings and the rental contracts constitute
agreements between undertakings. In the Authority's opinion, the notified
agreements, as amended by letter dated 26 May 1994,do not offend against
Section 4(1) of the
Competition Act, 1991.
The
Certificate
49.
The
Competition Authority has issued the following certificate:
The
Competition Authority certifies that in its opinion, on the basis of the facts
in its possession, the agreements set out below in respect of standard rental
contracts notified on 25 and 29 September, 1992 under
Section 7, and amended
by letter of 26 May, 1994, do not offend against
Section 4(1) of the
Competition Act, 1991:
(a)
notification
nos. CA/133/92E, CA/137/92E, CA/138/92E,- current contracts relating to
telecommunication- related, staff location, and time control equipment between
Cable and Wireless Ltd., and business users,
(b)
notifications
nos. CA/132/92E, CA/134/92E, CA/135/92E, CA/139/92E, CA/175/92E, CA/176/92E,
CA/179/92E, CA/180/92E, CA/181/92E, CA/182/92E, CA/184/92E, CA/185/92E,
CA/186/92E, and CA/191/92E- old contracts relating to
telecommunication-related, staff location, time control and security equipment
between Irish Telephone Rentals Ltd. (now Cable and Wireless Ltd.) and business
users, and
(c)
notifications
nos. CA/136/92E, CA/177/92E, CA/178/92E, CA/183/92E, CA/187/92E, CA/188/92E,
CA/189/92E and CA/190/92E- old contracts relating to
telecommunication-related, staff location,time control and security equipment
between Sound Systems Ltd. (now Cable and Wireless Ltd.) and business users.
For
the Competition Authority
Des
Wall
Member
19
September 1994
© 1994 Irish Competition Authority
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