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ESB Industrial Holdings Ltd/ Irish Cement Ltd [1995] IECA 390 (12th April, 1995)
COMPETITION
AUTHORITY
Notification
No. CA/21/92 ESB Industrial Holdings Ltd/Irish Cement Ltd.
Decision
No. 390
Price
£1.20
£1.70 including postage.
Competition
Authority Decision No. 390 of 12 April 1995 relating to a proceeding under
Section 4 of the Competition Act, 1991.
Notification
No. CA/21/92 - ESB Industrial Holdings Ltd/Irish Cement Ltd - Pulverised Fuel Ash
Decision
No. 390
Introduction
1. Notification
was made on 4 May 1992 with a request for a certificate under
Section 4(4) of
the
Competition Act, 1991 or, in the event of a refusal by the Competition
Authority to grant a certificate, a licence under
Section 4(2) in respect of an
agreement between ESB Industrial Holdings Ltd and Irish Cement Ltd. Notice of
intention to issue a certificate was published in the Irish Times on 13 January
1995. No submission was received by the Authority from any third party.
The
Facts
(a) Subject
of the Notification
2. The
notification concerns a long term agreement dated 16 April 1992 between ESB
Industrial Holdings Ltd (ESBIH) and Irish Cement Ltd (ICL) in relation to the
sale of Pulverised Fuel Ash (PFA) by ESBIH to ICL.
(b) The
Parties Involved
3.
ESB
Industrial Holdings Ltd (ESBIH) is a wholly owned subsidiary of the State owned
Electricity Supply Board (ESB). The ESBIH is the industrial holding company for
the ESB's investments in manufacturing industry and construction companies.
The ESBIH is also the operating company for the sale of the ESB's by-products
and responsible for licensing and leasing of ESB's assets to other companies
i.e. including the provision of know-how, expertise, staff etc for
international engineering contracts. The turnover of the ESBIH for the year
ended 31 December 1993 was £4.5 million.
4.
ICL
is a wholly owned subsidiary of CRH plc and is engaged in the production of
cement at plants at Mungret, Co. Limerick and Platin, Co. Meath. ICL is the
sole manufacturer of cement in the State with an output of 1.5 million tonnes
in 1993 of which 1.15 million tonnes was sold within the State and a further
150,000 tonnes exported to Northern Ireland. The turnover for ICL for the year
ended 31 December 1993 was £85 million.
(c) The
Product and the Market
5. The
product involved in the ESBIH/ICL agreement is raw Pulverised Fuel Ash (PFA) of
variable quality. Raw PFA is the low value residual waste material which
arises from the consumption of coal for electricity generation in coal fired
power stations. Following the commissioning of the Moneypoint power station in
Co. Clare in the early 1980's, the ESB became a major consumer of coal for
electricity generation purposes. This coal consumption, at an annual rate of 2m
tonnes, led to the production of large quantities of PFA which was dumped. It
was realised by the ESB that the raw PFA had potential economic value for the
cement/concrete industry if it was processed and certified as conforming to the
standards required by the building industry. While raw PFA is the subject of
the notified agreement, the agreement also has some significance to the
processing/certification of PFA and subsequently its sale as a constituent of
cement and other building materials.
6. PFA
is a glassy material whose main constituents are silica, alumina and iron. As
coal ash its qualities vary with the type of coal consumed. When processed it
is similar in appearance to Portland cement but unlike cement it does not set
and harden by means of a chemical reaction with water. However, when PFA is
mixed with lime/mortar and water it may have similar cementing properties to
Portland cement. PFA can, therefore, be used to replace cement to some extent
and will give equivalent cement properties. It is therefore useful for bulk
cement users and in blending cements to meet varying performance requirements.
It can also be used in bagged cement production and in the manufacture of grout.
Raw
PFA
7. Raw
PFA in quantity is produced at only one location in the State, i.e. the ESB's
coal burning generating station at Moneypoint where annual production is
160,000 tonnes of PFA of varying quality. According to ESBIH there were
virtually no sales of raw PFA in the State before 1987. Between 1987 and 1989
small quantities of raw PFA were sold by ESBIH at a nominal price to ICL and to
various independent concrete manufacturers. In January 1989 ESB/ESBIH stated
that they had written to 25 companies in Ireland, the UK and the US requesting
proposals for the purchase of PFA from Moneypoint which the ESB/ESBIH
recognised as having substantial commercial value. Proposals were received
from Irish Cement Ltd, Independent Concrete Manufacturers' Association, Spollen
Concrete, Readymix plc, J.A. Wood Ltd, Tarmac Topmix and Pozament/Whelan Bros.
The ESB/ESBIH had discussions with all the parties and negotiations were
pursued to a conclusion with Irish Cement Ltd (ICL). According to the preamble
to the notified agreement, the ESB had disposed of some 750,000 tonnes of raw
PFA as landfill by April 1992, as efforts to sell it at nominal prices had met
with limited success. While ESB is the only producer of PFA in the State it
has been argued that PFA could be imported economically by industrial
consumers, particularly those on the Eastern Seaboard, from Northern Ireland
or from coastal UK power stations because the shipping costs incurred would be
offset by the high road transport costs associated with offtakes from
Moneypoint. PFA is not an essential ingredient of cement or concrete and there
are no indications of PFA being imported into the State.
Processed
PFA
8. The
raw PFA sold by ESBIH is processed by ICL at its Limerick plant and certified
that it satisfies BS standards. The processed/certified PFA can be used as an
additive to portland cement, for the manufacture of blended cement products
and grout products and in the construction industry as a component in
structural concrete and concrete blocks. Exacting technical requirements must
be complied with before the processed/certified PFA can be used in the
construction industry e.g. BS 3892 (Part 1), BS 3892 (Part 2), IS 1, IS 5 and
IS 326. It was stated that the key to developing a significant market for the
sale of processed/certified PFA involves establishing the technical credibility
of products containing PFA. This requires appropriate processing facilities,
quality control resources and the development of an extensive technical
marketing programme. According to ICL their production plant at Limerick now
conforms to ISO 9000 for the processing and certification of PFA. The
Authority has been informed that ICL has fitted new installations costing
£1.5m to deal with the processing of PFA and that existing equipment at
the Limerick plant valued at £3m is being used by ICL in connection with
PFA processing. Further investments by ICL in separator processing equipment
amounting to £1.5m are planned. Apart from its use in cement production,
the Independent Concrete Manufacturers Association estimated that their demand
for high quality PFA certified to the BS standard could be in the region of
50,000 tonnes annually. According to ICL their sales of processed PFA to third
parties in 1993 amounted to 854 tonnes.
End
Products - Cement
9. In
practice the principal economic value of PFA relates to its incorporation in
processed form in the manufacture of cement by ICL, the sole manufacturer of
cement within the State. The market for cement within the State in 1993 was
estimated at 1.4 million tonnes of which ICL supplied 1.15m tonnes with the
balance supplied by imports. The cement market is divided into two separate
and distinct markets namely bulk cement and bagged cement. Bulk cement is
supplied to manufacturers of readymixed concrete, concrete blocks and all other
types of concrete products. The bulk cement market comprises 75% of the total
cement market. Bagged cement is supplied to the merchant /hardware trade in
50kg bags and is sold on to builders and the public at large through numerous
retail outlets. Bagged cement accounts for 25% of the cement market. ICL has
claimed that both sections of the home market for cement are very competitive
with purchasers able to change suppliers without any difficulty. As an
indication of the competitiveness of the cement market ICL stated that price
increases had been insignificant in recent years and that their main competitor
(Sean Quinn) sold cement at cheaper prices than ICL. Other importers also sold
cement at cheaper prices than ICL.
10. On
30 November 1994 the EU Commission decided that 42 European cement producers
and associations, including ICL, had infringed Article 85(1) of the EC Treaty
in relation to their participation in an agreement designed to ensure
non-transhipment to home markets and to regulate cement transfers from one
country to another, agreements on the exchange of price information and
participating in concerted practices. A fine of ECU 3.542m was imposed on ICL.
ICL has stated that it proposes to appeal the Commission decision to the
European Court.
End
Products - Other
11. The
other main use for processed/certified PFA is in the manufacture of concrete
and concrete products. Construction products with PFA compete essentially in
the same markets as construction products without PFA according to ICL. They
are in reality substitute products in the same market. The PFA products have
some advantages i.e. increased long term strength, increased durability under
certain conditions but they have also some disadvantages e.g. increased
susceptibility to poor curing, increased risk of colour variation. Prior to
the notified agreement very little PFA was incorporated in these products and
PFA is not an essential ingredient. According to ICL, it sells the certified
PFA product (which includes processed PFA and end products incorporating PFA)
on the same terms and conditions, including price, to all purchasers. ICL also
claimed that no differentiation is made between associated companies of ICL and
other customers.
(d) The
Agreement
12. (i)
The notified Sale and Purchase agreement was made on 16 April 1992 between
ESBIH as seller and ICL as purchaser. The agreement is made in the light of the
difficulties arising for the ESB in the disposal of PFA as landfill and the
proposal by ICL to establish a processing facility to produce processed PFA and
thereby certify it as conforming to certain BS standards relating to its sale
as a secondary cementitious material for onward sale to the concrete industry
and as a replacement for cement clinker and also to certify it for special
purposes for use as an additive in the brick and asbestos cement industries.
The buyer proposes to use PFA, and thereby reduce energy consumption, in the
manufacture of new blended cements and add the remainder of processed ash in
the initial stages of cement production.
(ii)
Unless terminated for specific reasons the agreement operates for 10 years
from 1 January 1992 to 31 December 2001 and continues indefinitely thereafter
unless terminated by either party on 90 days notice. Both parties recognise
that the raw PFA produced at Moneypoint is an unprocessed material whose
quality varies in the short, medium and long-term depending on certain factors.
Nevertheless, ESBIH agrees to provide sufficient quantities of raw PFA to ICL
to enable it to supply its markets for PFA products. The buyer is solely
responsible for procedures to ensure the integrity of PFA in its end use
application and no product liability will be implied to either the seller or
the ESB.
(iii)
Under clause 3.3 ICL contracts to take minimum quantities of raw PFA each
year. ICL may purchase additional quantities subject to adequate quality being
available. The price per tonne agreed is graduated downwards as certain volumes
are achieved and will be adjusted annually by reference to cement price
movements. A rebate is payable to ICL for PFA sold by ESBIH which cannot be
upgraded/certified, with the quality level at which rebates occur each year
being subject to annual negotiations having regard to price levels for raw PFA
and ICL processing facilities at Mungret.
(iv)
Under Clause 5.1 ICL undertakes to make minimum annual payments to ESBIH even
if the amount delivered would not warrant such payments. There is provision
for agreement on a quarterly basis of delivery requirements and ESBIH "shall
use all reasonable endeavours to have sufficient stocks of PFA to fulfil its
obligations.....however it shall have no liability to the Buyer (ICL) if it is
unable to fulfil such obligations".
(v)
Clause 7 relates to the transport of PFA from Moneypoint and states that ICL
"where possible shall also ensure reasonable local involvement in transport
through sub-contract arrangements". Disputes regarding quantity or quality are
to be settled by designated officers of each company.
(e)
Submissions
of the Parties
13. The
ESBIH and ICL submitted that the arrangements did not have the object or effect
of preventing, restricting or distorting competition in the State or in any
part of the State in respect of either PFA or cement. According to the ESBIH
its purpose in entering into the agreement with ICL was:
(1)
to
achieve a guaranteed flow of revenues which would effectively reduce its
operating
costs at Moneypoint; and
(2)
to
significantly reduce the dumping of the by-products of the production process at
Moneypoint
both for environmental and cost reasons.
According
to ICL its purpose in entering into the agreement with ESBIH was:
(1)
to
obtain a source of raw material for cement manufacture which would prolong
the
life of its existing reserves of materials which it would normally use;
(2)
to
guarantee a long term source of supply of the raw material (raw PFA) because
of
its commitment of resources, investment and effort in processing, developing,
certifying,
distributing and marketing a range of PFA products;
(3)
to
reduce the emission of gases from its production processes by the ability to add
PFA
to the processed raw material;
(4)
to
improve the quality of its products;
(5)
to
offer the Irish cement consumer differentiated products for different purposes.
14. ESBIH
confirmed it was willing to sell PFA on the terms in the notified agreement, or
on terms which were not dissimilar to those in the notified agreement, provided
the product was available, to any other party. Except for sales to ICL, the
market for uncertified PFA over the years before the agreement came into force
had been negligible, even though it was being sold at nominal prices by ESBIH.
15. ICL
confirmed that it was their policy to offer its customers who were not
subsidiaries of CRH the same commercial terms as the subsidiaries of CRH. This
policy was applied to sales of certified PFA and products containing PFA
according to Irish Cement Ltd. ICL claimed that it had similar cement prices
and supply conditions for similar transactions; pricing policy for PFA products
was on the same basis.
16. The
ESBIH also confirmed that it had considered the possibility of the ESB/ESBIH
establishing a PFA processing and certification plant at Moneypoint but it had
rejected the proposal because:
(1)
the
uncertainty of demand for certified PFA made the project returns on such an
investment
unattractive;
(2)
the
cost of operating a processing and certification plant at Moneypoint would be
high
(as it would have to be independent of the power station operations which
were
naturally focused on producing power);
(3)
Moneypoint
was an unattractive distribution centre due to its location.
17. ESBIH
stated that the ESB had made a very substantial investment, in excess of
£5.5m in providing a dry ash handling system and tanker loading facilities
at Moneypoint exclusively for the PFA operation.
(f) Submissions
by third parties
18. The
Construction Industry Federation (CIF) made a submission to the Authority on
behalf of the Independent Concrete Manufacturers Association (which is a
constituent association of the CIF) and also on behalf of the Construction
Industry. The CIF strongly objected to the notified agreement primarily
because of the dominant position of both parties involved (ESB and Irish
Cement). The CIF also maintained that the notified agreement had potential
damaging effects for the concrete products sector in Ireland because the
agreement allowed Irish Cement to purchase PFA from the ESB before sale to the
concrete products sector.
19. The
submission stated that "in 1983 the Independent Concrete Manufacturers
Association approached the ESB with a view to the purchase of PFA from the
Moneypoint Power Station in Co. Clare. The value of PFA to the construction
industry and to the concrete products market in particular, if freely available
and realistically priced, can be quite significant in that any where between
30% and 50% of PFA can be used as a cementitious material in the production of
certain concrete and concrete products. This product provides certain
technical advantages in the use of certain types of concrete and on some high
strength construction work can be part of the Consulting Engineer's
specification. It is also known to have advantageous properties in the use of
concrete for the agricultural industry. Consequently, the Association welcomed
the decision by the ESB to publicly seek tenders for the purchase of
approximately 200,000 tonnes of PFA on 25 January 1989. The Association's
response spelled out clearly the Association's and the Industry's position with
regard to ensuring that PFA should go on sale to the Industry in an open and
unconfined manner and that everything possible should be done to prevent this
from getting into the hands of a cement manufacturer. The Independent Concrete
Manufacturers Association estimated in 1989 that there would be ample demand
for a high quality certified product when it became available. From the outset
the Association's and the Industry's policy had been clear and consistent - the
ESB should go it alone exclusively by processing, certifying and marketing the
PFA directly to the Industry. The group purchasing requirements of the
Association was approximately 260,000 tonnes of cement. Assuming that the level
of demand was retained, that price and transport costs were competitive, it was
not unreasonable to expect that the Association's requirements would be
somewhere in the region of 50,000 tonnes of high quality PFA satisfying British
Standard 3892 Part 1. While respecting the ESB's right to decide on how the
PFA should be disposed of commercially, the Association and the Industry were
opposed to any facility which would allow a cement manufacturer the opportunity
to blend PFA at source, which could have the effect of restricting the maximum
usage of PFA overall, and which would certainly restrict and remove at least
some of the options from the concrete manufacturers at their manufacturing
plants. The ESB did not respond in a positive manner to the Association's 1989
proposals despite numerous contacts with the ESB and a visit to Moneypoint to
view the facilities and loading and recovery facilities there by almost forty
members of CIF."
20. According
to the CIF between January 1989 and April 1992 "a number of CIF members were
purchasing PFA from the ESB for use and testing in their products in
preparation for eventual contractual arrangements with the ESB. In May 1992 a
number of CIF members were advised that consequent on an agreement between the
ESB and Irish Cement that existing arrangements would cease and that an
exclusive arrangement had been entered into with Irish Cement for the sale of
PFA, and that further enquiries would have to be made with Irish Cement Ltd.
Subsequent discussions with both ESB and Irish Cement have resulted in neither
party being open nor very revealing concerning the conditions of their
contractual agreement, other than to state that PFA would be available from
Irish Cement certified to BS 3892 Part 1, price would be in the range of
approximately £25 per tonne, 50,000 tonnes would be available in the first
year but might be restricted to Irish Cement customers only. There was no
indication of the length of the agreement between Irish Cement and the ESB, or
if any other third party would get an opportunity to tender for this in the
foreseeable future. If these were the conditions of the contractual
arrangements entered into, then CIF must state that they are totally
unacceptable, not just to the Independent Concrete Manufacturers Association
and its customers, but also to the Construction Industry Federation and the
industry in its broadest sense. Given the past record of CRH, through both its
cement and concrete products companies, the industry has every reason to be
concerned at the possible abuse of its advantaged position and its apparent
monopoly control of this important product. Consequently CIF submit that any
contractual arrangements entered into between the ESB and Irish Cement should
contain the following safeguards:
1. That
any customer should have the opportunity to purchase PFA from
either
the ESB or Irish Cement Ltd, certified or otherwise, as and when
required
at a realistic price.
2. That
Irish Cement and the ESB should be prevented from entering into an exclusive
agreement which would restrict the availability of PFA from either to the open
market. We believe that this is part of the existing agreement which is totally
unacceptable to us.
3. That
the industry in its broadest sense should have the same opportunity as Irish
Cement to tender for the product on the open market on a yearly basis.
4. We
submit that there is no logical or valid reason why Irish Cement should
purchase a product which to all intent and purposes is a competitive product,
other than to take it off the market, prevent it getting into the hands of
either its competitors or its customers, and consequently control price and
availability on the open market. This we submit must not be allowed to happen
through any agreement.
5. That
Association members or any other potential customer in the industry should be
free to continue to purchase PFA from the ESB as heretofore.
Assessment
(a)
Section
4(1)
21.
Section
4(1) of the
Competition Act 1991 prohibits and renders void all agreements
between undertakings, decisions by associations of undertakings and concerted
practices which have as their object or effect the prevention, restriction or
distortion of competition in trade in any goods or services in the State, or in
any part of the State.
(b)
The
Undertakings
22.
Section
3(1) of the
Competition Act defines an undertaking as " a person being an
individual, a body corporate or an unincorporated body of persons engaged for
gain in the production, supply or distribution of goods or the provision of a
service".
23.
ESBIH
is a wholly owned subsidiary of the ESB which is engaged for gain in a number
of activities which are not related to the ESB's primary function of generating
electricity, eg. it is the operating company for the sale of the ESB's
by-products and is an undertaking. ICL is a wholly owned subsidiary of CRH and
is engaged for gain in the production of cement and is also an undertaking.
The notified agreement is an agreement between undertakings. The agreement has
effect within the State.
(c)
Applicability
of Section 4(1)
24. Under
the notified agreement the producer of a residual material, raw PFA, which had
hitherto been disposed of as industrial waste and used for landfill, has,
through a subsidiary, entered into a long term supply contract for the sale of
the product in large bulk to a relatively nearby manufacturer for processing
both for incorporation in its own products and for onward sale. Both parties
benefit from the commercialisation of the product. The ESB is relieved from
the cost and environmental problems involved in the disposal of the sold
product as waste while generating revenue from its sale as an industrial
material. ICL benefits from access to new material for incorporation in its
basic products as well as from energy savings in its use. It is a commercial
agreement between two major industrial companies involving a low value bulk
commodity where transport economies apply because of the relative nearness of
the companies to one another.
(i)
Raw
PFA
25. In
this instance both parties to the agreement are the dominant producers in their
particular product sector. The ESB is the State monopoly electricity
distributor while ICL is the sole cement manufacturer in the State with 80% of
the domestic market for cement. The Authority does not regard supply contracts,
per
se
,
between companies dominant in their particular sectors as offending against
Section 4(1) of the
Competition Act unless the arrangements have the object or
effect of the prevention, restriction or distortion of competition in trade in
any goods or services within the State.
26. The
Authority does not believe that the object of the agreement is to prevent,
restrict or distort competition. Prior to the agreement the product involved,
raw PFA, was not a traded product. Apart from small quantities provided to
third parties for testing purposes since 1989, it had no real commercial
value and was dumped as waste with 750,000 tonnes utilised as landfill up to
1991. The object of ESB in entering the agreement was to find an alternative
other than dumping for disposal of as much as possible of the 160,000 tonnes of
raw PFA generated annually. As a low value product, this must entail disposal
in large bulk because disposal in small lots would involve substantial
administration costs and not meet the objective of providing any assurance of a
significant substitution for disposal by landfill. The object of ICL in the
agreement was access to a raw material which would lead to savings in
production costs. PFA is not an essential ingredient for cement production, nor
is it a full alternative for cement.
27. In
assessing the effect of the agreement on the market for the supply of raw PFA
for other users, the Authority must have regard to the fact that, prior to the
agreement, sales of raw PFA to other users were negligible with virtually all
raw PFA produced dumped as landfill. ESB has indicated an annual availability
of around 160,000 tonnes of raw PFA of varying quality with 80,000 tonnes
committed to ICL under the agreement. Consequently, the quantities contracted
for by ICL under the agreement represent only 50% of annual availability. ICL
may take quantities in excess of this subject to quality but is not committed
by contract to doing so. This could leave substantial quantities for other
customers if any were to come forward. ESBIH has stated that it is willing to
sell raw PFA to any party on terms similar to those in the notified agreement
subject to availability of product. However, since most of the main concrete
users are based on the Eastern seaboard the likelihood is that transport costs
would be much greater for them compared to ICL's Mungret processing plant. The
notified agreement therefore does not prevent parties other than ICL from
obtaining supplies of raw PFA from Moneypoint or from other sources. As
pointed out earlier, PFA can be obtained from power stations in the UK and
transport costs do not constitute an impediment to such imports. There is
nothing in the agreement which would prevent the establishment of a competing
PFA processing plant.
28. Neither
does the Authority consider that the duration of the supply contract, which
runs for a minimum of 10 years, has the object of preventing, restricting or
distorting competition. The project, involving the large scale
commercialisation of the PFA product, requires substantial capital investment
by both parties. The ESB has undertaken a substantial investment in connection
with the sale of raw PFA by providing a dry ash handling system and tanker
loading facilities at Moneypoint with £5.5m invested in these facilities.
ICL is providing an investment of £6m at its Mungret plant in facilities
for the large scale processing and certification of raw PFA and in the
production of new products incorporating processed PFA. Since PFA is a new
product with only one local source of supply and only one local large scale
processor, the Authority does not believe that either party to the agreement
would commit the capital resources to the project without long term assurances
regarding supply and purchase of the product.
(ii) Processed
PFA
29. It
would appear to the Authority, however, that in reality, ICL is the only party
who wants the raw PFA because the other potential users of PFA require product
which has been processed and certified. ICL is the only company at present
capable of providing such a service. ICL has confirmed that it was its policy
to offer customers, who are not subsidiaries of CRH, the same commercial terms
as were given to the subsidiaries of CRH. This policy was applied to sales of
processed/certified PFA and to products containing PFA, according to ICL. The
notified agreement does not prevent any interested party from purchasing the
processed/certified PFA or the downstream products (i.e. those containing PFA)
from ICL or from any other source.
30. The
CIF submission indicated a possible annual demand from the concrete industry
for 50,000 tonnes of PFA, but this related to processed and certified PFA. It
is not clear to the Authority whether there would be any significant demand for
raw uncertified PFA of varying quality. The concrete manufacturers' clear and
consistent policy has been that the ESB should go it alone to process, certify
and market the product themselves, while everything possible should be done to
prevent it getting into the hands of a cement manufacturer. The decision by
the ESB to decline such an involvement was a matter for its own commercial and
strategic judgement and does not raise any issues under the
Competition Act.
The Authority has not been made aware of any other potential large scale user
of raw PFA in the State or whether any other undertaking was prepared to
establish the processing and certification facilities to duly process and
certify raw PFA other than ICL. It would appear to the Authority therefore
that, in the absence of the notified agreement, there would be no large outlet
for the bulk supplies of raw PFA resulting, as had occurred up to 1992, in
large scale dumping of the product as landfill.
31. In
considering the effects of the agreement on competition the Authority has
carefully considered the submission made by the CIF. The CIF strongly objected
to the notified agreement because of the dominant position of both ESB and ICL
in their respective market sectors and referred to the potential damaging
effects to the Irish concrete industry because ICL was allowed to purchase PFA
from ESB before sale to the concrete products sector. In talks with ESB they
indicated that there would be ample demand for high quality certified PFA from
the industry and had sought that PFA should go on sale in an open and
unconfined manner with everything possible being done to prevent PFA getting
into the hands of a cement manufacturer. They stated that the industry's
policy in relation to PFA had been clear and consistent - the ESB should go it
alone exclusively by processing, certifying and marketing the PFA directly to
the industry. Among the safeguards requested in the CIF submission were that
any customer should have the opportunity to purchase PFA, certified or
otherwise, as and when required from ESB or ICL at a realistic price, that ICL
and ESB should be prevented from entering into an exclusive agreement which
would restrict the availability from either on the open market, that the broad
industry should have the opportunity to tender for PFA on the open market on a
yearly basis and that third parties should be free to continue purchases from
ESB as heretofore. In the Authority's opinion, the agreement will not prevent
any party from purchasing raw PFA from the ESB or from any other source. While
ICL will be the only domestic producer of processed PFA, this is not because of
the agreement, but because it is the only party willing to engage in the
processing of raw PFA. The agreement will not prevent anyone from obtaining
processed PFA from an overseas source. In the Authority's view, all of the
safeguards requested by the CIF are met.
32. In
the CIF submission, reference is made to the concrete industry's position on
the supply of PFA, i.e. that PFA should go on sale in an open and unconfined
manner and that everything possible should be done to prevent this from getting
into the hands of a cement manufacturer. In the Authority's opinion the
available evidence would suggest that ICL is the only company prepared to
undertake purchasing and processing of PFA on a large scale basis and measures
to prevent their access to the material could themselves offend against the
Competition Act.
(iii) End
Products
33. The
notified agreement does not affect competition in the cement market. There is
only one domestic producer of cement in the State and, while the use of PFA as
an ingredient provides production economies and enables the production of
specialist cements, it is not essential for cement production. The availability
of cement on the domestic market is not affected by the agreement.
Imports
of Cement
34. In
its submission the CIF referred to ICL's dominant position in the Irish cement
market. However, in recent years there has been a reduction in ICL's market
share, with imports increasing from 65,000 tonnes in 1985 to 329,000 tonnes in
1992 or 22% of the Irish market. In its recent investigation into
anti-competitive practices in the European cement industry, the EU Commission
argued that it was economically viable to supply the Irish market from other EU
countries by sea. In its recent decision the EU Commission found that ICL were
engaged in arrangements to prevent imports of cement. However the present
arrangement regarding the supply of PFA must be considered on its own merits.
The
Decision
35. In
the Authority's opinion, ESB Industrial Holdings Ltd and Irish Cement Limited
are undertakings within the meaning of
Section 3(1) of the
Competition Act,
1991 and the notified agreement is an agreement between undertakings. In the
Authority's opinion, the notified agreement does not have the object or effect
of preventing, restricting or distorting competition and thus does not offend
against
Section 4(1) of the
Competition Act, 1991.
The
Certificate
36. The
Competition Authority has issued the following certificate:
The
Competition Authority certifies that, in its opinion , on the basis of the
facts in its possession, the Sale and Purchase Agreement between ESB Industrial
Holdings Ltd and Irish Cement Ltd notified under
Section 7 of the
Competition
Act on 4 May 1992 (notification no. CA/21/92) does not offend against
Section
4(1) of the
Competition Act, 1991.
For
the Competition Authority
Des
Wall
12
April 1995
© 1995 Irish Competition Authority
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URL: http://www.bailii.org/ie/cases/IECompA/1995/390.html