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Burmah Castrol (Ireland)Ltd/Hire Purchase Agreement & Lubricating Equipment Loan Agreement [1995] IECA 407 (22nd June, 1995)
Competition
Authority Decision of 22 June 1995 relating to a proceeding under Section 4 of
the Competition Act, 1991.
Notifications
Nos. CA/19/95 and CA/20/95 - Burmah Castrol (Ireland) Ltd - Hire purchase
agreement and lubricating equipment loan agreement.
Decision
No. 407
Introduction
1. Notification
was made to the Competition Authority on 12 May 1995 of two standard form
agreements, one regarding a hire purchase loan in respect of equipment supplied
by Burmah Castrol (Ireland) Ltd to purchasers of its lubricating oils and the
other regarding the loan of equipment. The notifications requested
certificates under
Section 4(4) of the
Competition Act, 1991, or, in the event
of a refusal by the Competition Authority to issue certificates, licences under
Section 4(2).
The
Facts
(a) Subject
of the notification.
2. These
notifications relate to standard form agreements concerning the supplying of
lubricating oil equipment on hire purchase terms and the loan of lubricating
oil equipment by Burmah Castrol (Ireland) Ltd to certain resellers of
lubricating oils. These agreements replace agreements which were notified to
the Authority on 8 June 1992 (notifications nos. CA/37/92E and CA/38/92E) and
in respect of which the Authority refused to issue a certificate or grant a
licence (Decision No. 361 of 13 October 1994).
(b) The
parties involved.
3. Burmah
Castrol (Ireland) Ltd is an Irish registered company engaged in the
manufacture, importation, marketing and distribution in the State of various
petroleum products. The company is a subsidiary of Castrol Limited, registered
in the UK, and its ultimate holding company is Burmah Castrol plc. The parent
company is engaged worldwide in all stages of the production and supply of
petroleum products. The Burmah retail motor fuel network consists of a number
of company-owned outlets and a number of dealer-owned outlets operating under
the Burmah brand. In addition, lubricating products are supplied to a large
number of other outlets, including petrol stations supplied by other
wholesalers and other outlets, and other customers.
4. The
other parties to the notified agreements are car franchise main dealers, who
undertake guarantee and servicing work, including servicing and oil changes,
and other non-franchise vehicle workshops which undertake car servicing. These
dealers generally do not sell petrol.
(c) The
product.
5. The
product with which the notified agreements are concerned consists of
lubricants, that is any oil-based product which is used for the lubricating of
a motor vehicle. Almost all Burmah lubricating products are sold under the
trade name 'Castrol'. While lubricating oils are to some extent
interchangeable, the product is usually differentiated as follows:
(a) top
engine oils;
(b) other
multigrades;
(c) monogrades;
and
(d) two-stroke
oils.
Top
engine oils appears to be the largest category of sales.
(d) The
market.
6. The
characteristics of the market are described at length in the Authority's
decision in respect of similar previous Burmah Castrol agreements. (Decision
No. 361, paras 6 to 12).
7. Since
outlets retailing lubricants are located throughout the State, the appropriate
geographical market in this case is the State.
(e)
The
notified agreements.
(i) Hire
purchase agreement.
8. This
agreement is used where Burmah Castrol supplies equipment on hire purchase
terms. It provides for the initial payment and monthly rentals. It provides
that the equipment shall remain the property of the owner until a certain sum
has been paid, when it becomes the property of the hirer. It also requires the
hirer to keep the equipment at a specified address and not to dispose of it,
and to keep it insured for the full hire purchase price, and for inspection by
Burmah Castrol. It contains standard terms in hire purchase agreements
concerning the right of the hirer to terminate the agreement and a restriction
on the owner's right to recover the goods. It also allows the hirer the option
of purchasing the equipment during the term of the agreement. The Schedule
lists the equipment and details of the financial arrangements. If the
equipment is for use with lubricants, its use is restricted as follows:
´Where
the garage equipment or any part thereof is for use with lubricants and brake
fluids ("lubricant products") the hirer shall for a period of five years from
the date of this agreement use and stock therein and supply therefrom to
customers only the lubricant products supplied by the owner which shall be
purchased direct from the owner and shall not keep or allow to be kept in the
garage equipment or any part thereof or use or allow to be used therewith
anything whatever except such lubricant products as aforesaid.' (Clause 7)
The
agreement also provides that ´The hirer agrees that during the continuance
of this agreement the equipment shall be used exclusively for use of lubricant
products supplied by the owners.' (Clause 14)
The
hire purchase agreement has a duration of five years.
(ii) Loan
agreement (lube oil equipment).
9. The
arrangements provide for Burmah Castrol to lend lubricating oil equipment to
the reseller, the hirer. In return, the hirer agrees that the equipment shall
be used exclusively for the dispensing of Burmah Castrol products. It contains
the following main provisions:
(a) ´The
owners will lend to the hirer for a period of 5 years from 27th January 1995
(commencement date) the equipment specified in the schedule to this agreement.
The hirer shall have the option, provided that all payments due to the owners
under this agreement have been made when due, to either (1) return the
equipment to the owners on or after the fifth anniversary from the commencement
date, or (2) purchase the equipment from the owners for the sum of IR£1.00
with effect from the fifth anniversary from the commencement date, in either
case by giving not less than three months notice to the company, whereupon this
agreement shall terminate and be of no further effect. The hirer acknowledges
that the ownership of the equipment until the exercise of the said option shall
remain vested in the owners.' (Clause 1)
(b) ´At
the expiration of this agreement the value of the equipment shall be payable
forthwith by the hirer to the owners and shall be the value shown in the
schedule hereunder less a depreciation allowance of 20% for every completed
year which has elapsed since the date of commencement of this agreement.
Alternatively, should the hirer decline to purchase the equipment at the
expiration of the agreement the owner shall be entitled to take possession of
the said equipment in accordance with the terms contained in Clause 5 of this
agreement.' (Clause 6)
(c) ´The
hirer agrees that for a period of five years from the commencement date, the
equipment shall be used exclusively for use of lubricant products supplied by
the owners.' (Clause 4)
The
agreement also provides that the hirer keep the equipment in good order and
repair, and that he will keep the equipment insured for a specific replacement
value. It permits the company to have access to the equipment at all
reasonable times in order to inspect its state of repair and maintenance.
Provision is made for the owner to terminate the agreement, on seven days'
notice, and to take possession of the equipment, and for the hirer to be
responsible for all costs and expenses of repair and reinstatement to his
property. The Schedule lists the equipment and its value.
Views
of Burmah Castrol.
10. In
support of its request for a certificate, Burmah Castrol submitted that the
arrangements did not restrict, distort or prevent competition within the
meaning of
Section 4, referring to their arguments which were given in Decision
No. 361. They stated that, in that decision, the Authority made assumptions
regarding the effect of these agreements in concluding that they contravened
Section 4(1). It was accepted that there was no general presumption under the
Act either in favour of or against exclusive use of equipment obligations, and
that each case had to be examined on its merits in the light of the prevailing
economic circumstances. It remained to be shown whether, in any individual
case, the agreement did or did not contravene
Section 4(1).
11. In
support of its request for a licence, Burmah Castrol stated that the Authority
had set out, in Decision No. 361, its views on how the agreements formerly
notified could fulfil the requirements of
Section 4(2), assuming
Section 4(1)
to apply. They submitted that the present notified agreements fulfilled these
criteria and the criteria in
Section 4(2).
Assessment.
(a) Applicability
of Section 4(1).
12.
Section
4(1) of the
Competition Act, 1991, prohibits and renders void all agreements
between undertakings which have as their object or effect the prevention,
restriction or distortion of competition in trade in any goods or services in
the State or in any part of the State.
13. Burmah
Castrol and the resellers who are party to the notified agreements are all
engaged in the supply and distribution of lubricating oils for gain, among
other activities, and they are therefore ´undertakings' within the meaning
of
Section 3(1) of
the Act. The notified agreements are all agreements between
undertakings. The relevant product market is that of lubricating oils for
resale, and particularly that part which is supplied to franchised and
non-franchised motor vehicle workshops. The relevant geographical market is
the State.
The
Agreements.
14. The
main feature of both the hire purchase agreement and the equipment loan
agreement is that the equipment shall be used exclusively for the five year
term of the agreements for stocking and supplying only Burmah Castrol products
purchased direct from the owner, and the hirer shall not keep or allow to be
kept in the equipment, or use or allow to be used with the equipment, any
lubricants other than those supplied by Burmah Castrol.
15. The
equipment which is the subject of the hire purchase agreement is initially
supplied by Burmah Castrol, but is supplied on foot of a hire purchase
agreement. The hirer makes regular payments to Burmah Castrol, and eventually
becomes outright owner of the equipment. The agreement has a duration of five
years. The equipment which is the subject of the loan agreement is owned by
Burmah Castrol, is loaned to the dealer, and may be reclaimed by Burmah Castrol
if any breach of the terms of the agreement occurs. The agreement has a
duration of five years. At the expiry of the agreement the hirer has the
option of purchasing the equipment for £1 or returning it to Burmah
Castrol. Since the equipment supplied is owned by Burmah Castrol, they have a
significant proprietorial interest in the equipment. The Authority quite
clearly accepts that
Section 4(1) does not call into question the existence of
the property right. The exercise of a property right, however, may be
anti-competitive in nature, and may therefore fall within the scope of the
activity prohibited by
Section 4(1).
16. Suppliers
of goods for resale do not usually also supply equipment for the storage of the
goods or from which they are dispensed or sold. Where such equipment is
supplied, however, there is often a requirement that the equipment be used
exclusively for the supplier's goods, and not for other goods, particularly
competing goods.
17. The
essential feature of the arrangements under review is that Burmah Castrol
supplies equipment to another party, on loan or hire purchase terms, in return
for which the latter agrees to use the equipment exclusively for Castrol
products. There can be no general presumption under the
Competition Act either
in favour or against exclusive use of equipment obligations, and each case must
be examined on its merits in the light of the prevailing economic
circumstances. An obligation on a reseller to use equipment supplied by the
supplier only for the storage and sale of the supplier's goods would not, in
the view of the Authority,
per
se
offend against
Section 4(1), unless it had the effect of ensuring that only the
goods of that supplier could be sold by the reseller. The use of equipment for
the goods of a competitor results in the latter getting a ´free ride' in,
and a competitive advantage from, the use of equipment for which the competitor
did not pay. If exclusive use of the equipment, however, meant, in a
particular set of circumstances, that the goods of only one supplier could be
handled by the reseller, this would amount to exclusive purchasing. The
reseller could not purchase competing goods from other suppliers, nor could
competitors sell to that reseller.
18. In
the present case, the requirement that the equipment only be used for the
dispensing of Castrol products, while it means that it cannot be used for the
products of competitors, does not necessarily have the object or effect that
the user of the equipment must purchase lubricating oils exclusively from
Castrol. While in many workshops there would be space for the installation of
equipment for storing and dispensing the oil of one or more competitors,
equally, in many instances there would not. What space there is may be better
used for other commercial purposes. The existing equipment may be geared to
the outlet's total requirements, and it cannot be expected that sales of
lubricants would increase if additional equipment were installed. While
workshops could return the equipment, they face strong disincentives to doing
so. It would be possible to stock the products of competitors which are
supplied in small containers, but this might not provide effective competition
to oil from dispensing equipment, since it would be less convenient and would
be more costly. In these circumstances, the Authority considers that the
exclusive use of equipment requirement would in many cases represent an
exclusive purchasing requirement. While a single agreement of this type would
have no impact on competition in the relevant market, a network of such
agreements, as in this case, would restrict competition to some degree. The
standard agreements to supply equipment provided it is used exclusively for
Castrol lubricants, therefore, offend against
Section 4(1).
(b) Applicability
of Section 4(2).
19. Under
Section 4(2), the Competition Authority may grant a licence in the case of any
agreement or category of agreements which, ´having regard to all relevant
market conditions, contributes to improving the production of goods or
provision of services or to promoting technical or economic progress, while
allowing consumers a fair share of the resulting benefit and which does not -
(i) impose
on the undertakings concerned terms which are not indispensable to the
attainment of those objectives;
(ii) afford
undertakings the possibility of eliminating competition in respect of a
substantial part of the products or services in question'.
20. In
the opinion of the Authority, the hire purchase and equipment loan agreements
fulfil the conditions necessary for the grant of a licence under
Section 4(2)
of
the Act. Both the hire purchase and equipment loan agreements contain an
explicit requirement that the equipment be used exclusively for Castrol
lubricants. As explained above, the Authority considers that such exclusive
use of equipment requirements, in the circumstances, represent exclusive
purchasing requirements in return for the loan of money or equipment.
Nevertheless, the Authority can take a more favourable view of such
arrangements than it could in the case of exclusive purchase arrangements on
their own.
21. In
the case of the Burmah Castrol agreements, the Authority does not consider that
there are any benefits in the way of economies of bulk distribution from an
equipment exclusivity requirement, since the agreements relate to only a small
proportion of Burmah Castrol's lubricants for resale and deliveries appear to
be in relatively small volumes. There would appear to be no, or only a
minimal, reduction in distribution costs which could be shared with consumers.
The Authority accepts that in some cases high quality equipment has been
supplied, and that high quality technical services are provided by Burmah
Castrol, which promote technical progress, and that these benefit consumers.
An interest rate subsidy is provided in the case of the hire purchase loan, and
equipment is provided in the other case. It is likely that the particular
equipment supplied or financed would not have been installed in the workshops
unless exclusive use of the equipment had been a requirement. Burmah Castrol
would have been unlikely to provide such loans or equipment if they could have
been used freely for competitive products. In this respect, exclusive use for
a period of time can be regarded as indispensable to securing the benefits from
the supply of the equipment, which may be shared fairly with consumers.
22. Nevertheless,
the two agreements still have a limited foreclosure effect, because they
represent exclusive purchasing, and thus they have the possibility of
substantially limiting competition. In the case of both agreements, however,
the problem of foreclosure is considerably reduced since the equipment becomes
the property of the workshop once the hire purchase agreement has terminated
and the equipment loan agreement provides the hirer with the option of
purchasing the equipment for a nominal amount when the agreement is terminated.
At that stage, the equipment can be used for any lubricants of the workshop's
choosing. The Authority considers therefore that, as the period of the
exclusive use of equipment requirement is limited to the period of the
agreements, which have a maximum duration of five years, this does not afford
the possibility of eliminating competition to a substantial degree. In these
circumstances, since all the conditions of
Section 4(2) have been fulfilled, a
licence can be granted for the agreements.
The
Decision.
23. Burmah
Castol and their customers who are party to the standard hire purchase and
standard equipment loan agreements (notifications no. CA/19/95 and CA/20/95)
are undertakings within the meaning of the
Competition Act. The notified
agreements are agreements between undertakings, and they operate within the
State. The Authority considers that the notified agreements have the object or
effect of preventing, restricting or distorting competition, that they offend
against
Section 4(1) of
the Act, but that they satisfy the conditions set out
in
Section 4(2) of
the Act, and it grants a licence to the notified agreements.
The Authority considers that, given the five year duration of the agreements,
the licence should be granted for a period of ten years from the date of
notification, to expire on 11 May 2005. The Authority does not consider it
necessary to attach any conditions to the licence.
The
Licence.
24. The
Competition Authority has granted the following licence:
The
Competition Authority grants a licence under
Section 4(2) of the
Competition
Act, 1991 to the standard Burmah Castrol (Ireland) Ltd hire purchase agreement
(notification no. CA/19/95) and equipment loan agreement (notification no.
CA/20/95) notified under
Section 7 on 12 May 1995, on the grounds that, in the
opinion of the Authority, all the conditions of
Section 4(2) of the
Competition
Act, 1991 have been fulfilled.
The
licence shall apply from 12 May 1995 to 11 May 2005.
For
the Competition Authority.
Patrick
M. Lyons
Chairman
22
June 1995.
© 1995 Irish Competition Authority
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URL: http://www.bailii.org/ie/cases/IECompA/1995/407.html