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MCPSI/ Synchronisation Licence; MCPSI/Radio Station Licence Agreement [1999] IECA 570 (8th October, 1999)
COMPETITION
AUTHORITY
Competition
Authority Decision of 8 October 1999 relating to a proceeding under Section 4
of the Competition Act, 1991.
Notification
No.
CA/488/92E
- MCPSI/ Synchronisation Licence
CA/500/92E
- MCPSI/ Radio Station Licence Agreement
Decision
No. 570
Price £0.80
£1.30
incl. postage
Competition
Authority Decision of 8 October 1999 relating to a proceeding under Section 4
of the Competition Act, 1991.
Notification
No.
CA/488/92E
- MCPSI/ Synchronisation Licence
CA/500/92E
- MCPSI/ Radio Station Licence Agreement
Decision
No. 570
Introduction
1. Notification
was made by Mechanical Copyright Protection Society Limited (MCPS) and
Mechanical Copyright Protection Society Ireland Limited (MCPSI) on 30th
September, 1992 with a request for a certificate under
Section 4(4) of the
Competition Act, 1991 or, in the event of a refusal by the Competition
Authority to grant a certificate, a licence under
Section 4(2) in respect of a
number of agreements with (a) members of MCPS on the one hand, (b) licensees
and other users of copyright musical works, on the other.
The
Facts
(a) Subject
of the Notification
2.1 A
total of eighteen agreements were notified to the Authority on 30th September,
1992 by MCPSI. Two of these were membership agreements between MCPS and its
own members, while the remainder were between MCPS and different categories of
users of copyright in musical works, for which MCPSI acts as a
royalty-collecting society. Some of the agreements involve the UK-based parent
company, MCPS, while others involve its Irish subsidiary, MCPSI. A full list
of the agreements notified is below.
Agreements
notified
2.2
CA/483/92E
- MCPS/ Membership Agreement
CA/484/92E
- MCPS/ Members - Members’ Production Music Side Agreement
CA/485/92E
- MCPSI/ Record Producer Agreement
CA/486/92E
- MCPS/ RTE Agreement
CA/487/92E
- MCPSI/Schedule of Fees from Production Music Library Catalogues
CA/488/92E
- MCPSI/ Synchronisation Licence
CA/489/92E
- MCPSI/ Film Makers Code of Practice
CA/490/92E
- MCPS/ Videogram Producers Licence Agreement
CA/491/92E
- MCPSI/ Domestic Radio Programming Agreement
CA/492/92E
-
MCPS/
In-Flight Entertainment Licence
CA/493/92E
- MCPS/ Background Music Operators Licence Agreement
CA/494/92E
- MCPSI/ Premium Telephone Agreement
CA/495/92E
- MCPSI/ Media Students Production Music Licence
- MCPSI/ Education Institution Licence
CA/496/92E
- MCPSI/ Amateur Cinematographers Recording Licence
CA/497/92E
- MCPS/ Recording Booths Licence
CA/498/92E
- MCPS/ Production Music Code of Conduct (Facility Houses)
CA/499/92E
-
MCPS/
Production Music Code of Conduct (Production Companies)
CA/500/92E
- MCPSI/ Radio Station Licence Agreement.
Present
Status of Notifications
2.3 Notification
CA/489/92E was withdrawn by MCPSI in March 1997. Notifications CA/484/92E,
CA/486/92E, CA/491/92E, CA/493/92E, CA/494/92E and CA/497/92E were withdrawn in
April 1999. Notification CA/496/92E was rejected by the Authority in April
1999, on the basis that it did not constitute an agreement between
undertakings.
2.4 Notification
Nos. CA/483/92E, CA/485/92E, CA/487/92E, CA/490/92E, CA/495/92E, CA/498/92E and
CA/499/92E are the subject of a separate decision by the Authority
[1].
This decision deals with the remaining two user agreements originally notified
and currently before the Authority, i.e. CA/488/92E and CA/500/92E.
Notification CA/484/92E, withdrawn earlier this year, was re-notified on 16
July 1999 as Notification CA/8/99, and will also be the subject of a separate
decision.
(b) The
parties involved
MCPSI
3.1 MCPSI
is a wholly-owned subsidiary of MCPS, having its current registered office at
Copyright House, Pembroke Row, Lower Baggot Street, Dublin 2. It was
incorporated on 7 May, 1991; users and customers of MCPS in Ireland were
advised in May 1991 that, with effect from 1 July, 1991, they would be dealing
with MCPSI in relation to the licensing and contractual arrangements they
previously had with MCPS. In order to avail of the services of MCPSI,
prospective members apply for membership of MCPS. Thus, MCPSI does not have a
membership in its own right, but acts as an agent for MCPS, as well as the many
copyright collecting societies throughout the world who have reciprocal
arrangements with it. MCPS has 371 Writer-Members and 140 Publisher- Members
in Ireland. MCPSI also acts as agent for the copyright owners of musical and
related literary works, in licensing the copyright in those works for
mechanical reproduction on sound recordings and the synchronisation of the
works to audiovisual recordings.
MCPS
3.2 MCPS
is a company limited by shares with its registered office at 29-33 Berners
Street, London W1P 4AA. It is wholly-owned by the Music Publishers Association
of the United Kingdom, a company limited by guarantee representing music
publishers in the United Kingdom, and has operated a branch or agency in the
State since the mid-1970s.
Other
Parties
3.3 CA/488/92E
Those
issued with licences under this agreement would generally be advertising
agencies (for music used on TV and Radio advertisements), production companies
and facility houses (for the use of music in corporate videos, television
programmes and on general film release).
CA/500/92E
This
standard-form agreement covers licences to independent radio stations in
relation mainly to in-house advertisement production. MCPSI deals with over 25
such radio stations under this licensing arrangement.
(c) The
products and the markets
4.1 The
“products” involved here are the musical and related literary works
(or parts of such works), the Rights in which are directly or indirectly
controlled or administered in the Territory by the MCPS Member;
“Rights” includes the right to make or authorise the making of
sound-bearing copies of the work, and the right to issue or authorise to be
issued to the public such copies.
4.2 The
primary activity of MCPS/ MCPSI is acting as an agent for the copyright owners
of musical and related literary works, in licensing the copyright in those
works for mechanical reproduction on sound recordings and the synchronisation
of those musical and related literary works to audiovisual recordings. In the
opinion of the Authority, the relevant market is the market for the provision
of intermediation services between composers and users of musical and related
literary works for mechanical reproduction on sound recordings and the
synchronisation of those musical and related literary works to audiovisual
recordings.
4.3 Copyright,
in relation to an original literary, dramatic, musical or artistic work, is the
exclusive right to do, or to authorise other persons to do, certain acts in
relation to that work. Such acts include reproducing the work in any material
form, publishing it, performing it in public, broadcasting it, causing it to be
transmitted to subscribers to a diffusion service or making any adaptation of
it. The authorisation of other persons to use copyright material is normally by
way of licence in return for payment of royalties to the copyright owner.
Collecting
Societies
4.3.1 Separate
societies exist to administer different rights in musical works or recordings,
and a composer or publisher may be a member of a number of societies, as
required. The
Irish
Music Rights Organisation
(IMRO) is the collecting society that deals with
performing
rights
.
MCPS
is the collecting society for
mechanical
copyright,
which is the restriction on reproducing the work in any material form, while
the corresponding collection society in relation to copyright in
sound
recordings
is
Phonographic
Performance Ireland Limited
(PPI).
4.3.2 The
rationale for collecting societies originates in industries such as the music
industry where, due to the nature of the market, the copyright holder might
otherwise be unable to enforce his copyrights at all. Collecting societies
have an intermediation role, in that they facilitate users of music and sound
recordings in using music legally through the payment of fees, which are then
re-distributed back to their members, the copyright owners. Collective
licensing and enforcement of copyright in relation to musical works is common
throughout the world, wherever copyright is enforced, and the 1963 Act
recognises the role of collective licensing bodies in Ireland.
MCPS
Market Data
4.4.1 The
total turnover for MCPS in the United Kingdom and Ireland for the year ended 31
December 1998 was IR£221m, compared to IR£105m in 1992. Of the
end-December 1998 total, IR£4.38m (c.2%) represented revenue collected in
Ireland. The major portion of MCPSI’s royalty etc. income (c.90%) is
derived from commercial recording by record companies, and the proportion of
its income arising from licences under the agreements which are the subject of
this decision, while not known precisely, is likely to be less than 5%. MCPSI
claimed that it would be very difficult to assess its market share, as it has
no figures for the level of direct collection by copyright owners. However, an
estimate of the share of the market of mechanical royalties would be that 95%
of all mechanical royalties accruing in Ireland would be collected by MCPS.
(d) Copyright
Law
5.1 Copyright
law in Ireland is governed by the
Copyright Act, 1963, which covers literary,
dramatic, musical and other works. Copyright for sound recordings lasts during
the lifetime of the creator and for 50 years after his/her death.
Section 17
of the 1963 Act creates a separate copyright in sound recordings (i.e. separate
from the copyright in original work created by
section 8).
5.2 Part
V of the 1963 Act recognises the existence of copyright collection societies,
and gives a wide jurisdiction to the Controller of Industrial and Commercial
Property in determining disputes between licensing bodies and persons requiring
licences.
Section 31 gives the Controller a specific jurisdiction to determine
disputes in relation to royalties payable.
5.3 The
Copyright
and Related Rights Bill, 1999
was published in April 1999. The aim of the Bill is to update copyright law,
which now falls far behind agreed international and European standards. The
Bill is, by any yardstick, a very extensive set of legislative proposals in
this area.
5.4
The
area of copyright law, both in Ireland and internationally, is dealt with more
thoroughly in the Authority’s related
Decision
569
of 8 October, 1999,
MCPS/MCPSI/Various
Agreements
.
(e) The
Notified Arrangements
CA/488/92E
- Synchronisation Licence
6.1 MCPSI
grants these Licences for the synchronisation of that part of the MCPS
Repertoire comprising recognised commercially-exploited music performed by
recognised artists, for television and radio broadcast. Licences are normally
granted to television or radio production companies, where they are, in turn,
supplying the end product to the actual broadcasters. The standard licence
terms appear on the back of the invoice issued by MCPSI. There is no rate
card, because the copyright owner has the right to refuse its use or to set the
rate he wants i.e. the rates are individually negotiated between the owner and
those seeking to use the material. The licence is then issued by MCPSI at the
rate specified by the member. Such licences would usually be issued to
advertising agencies, production companies and facility houses.
CA/500/92E
6.2 Under
this agreement, MCPSI grants to the independent radio station a licence to make
recordings of the Works (production musical works and library sound
recordings), for a period of one year, for the sole purpose of dubbing onto
commercial advertisements to be broadcast (Clause 1). Under Clause 2, the
independent radio station agrees to notify MCPSI of its use of the Works each
month. MSPSI can enter the premises of the independent radio station for
verification purposes under Clause 3. There are upwards of 25 independent
radio stations registered with the IRTC. An annual royalty fee is agreed with
individual stations, based on the coverage of the station, together with the
likely number of advertisements being produced.
(f) Arguments
in support of issuing a certificate
7.1 MCPSI
drew the attention of the Authority to
International
Copyright and
Neighbouring
Rights
[2]
and, in particular, to an article entitled “
Collective
Administration of Rights”
by Michael Freegard
[3]
therein. MCPSI referred specifically to the principles set out in that
article, which demonstrated that, while copyright is itself a statutory
monopoly in relation to the author’s rights, nevertheless collective
administration of rights is the only practical method of ensuring an orderly
and user-friendly copyright law, especially in the field of mass entertainment,
notwithstanding that
a
priori
competition principles might suggest scepticism.
7.2 MCPSI
claimed that, having regard to the statutory role envisaged for licensing
bodies by Part V of the
Copyright Act, 1963, it was clear that Irish
legislative policy favours the creation of collective collecting/licensing
societies. The jurisdiction conferred on the Controller of Industrial and
Commercial Property by the 1963 Act existed in part to prevent unfair
exploitation of either side of the author/user market by the other, or of the
public, and the jurisdiction extended to individual copyright users. The
Authority, therefore, ought not to attempt to “second guess” the
Controller in the function of acting as guardian of the public interest and
authors’ and users’ interests in relation to the use of copyright.
They also stated that existing mechanisms for collective bargaining and for
licensing were operating satisfactorily both from the copyright owners’
and the users’ point of view, as well as in the public interest.
(g) Arguments
in support of issuing a licence
8.
MCPSI
submitted arguments in support of the issue of a licence in respect of the
agreements, but these are not considered relevant to this decision.
(h) Subsequent
Developments
9.1 On
13 August, 1999, the Authority published notice of its intention to issue a
certificate in respect of the arrangements the subject of this decision, and
invited any observations within two weeks from the date of publication of the
notice. IMRO requested an extension of that deadline by four days, to enable
it to finalise and make a submission to the Authority. The request was
granted, and a submission was received from IMRO within the extended time.
9.2 IMRO
stated that its submission was in accordance with its publicly-stated intention
to enter the market for the collective licensing and enforcement of mechanical
reproduction copyrights. However, the Authority is satisfied that the
submission is more relevant to the subject matter of the Authority’s
related
Decision
No. 569
of 8 October, 1999 -
MCPS/
MCPSI/ Various Agreements
.
The IMRO submission is, therefore, considered in more detail in that decision.
Ministers
concerned
9.3 Using
its powers under
section 4(5) of the
Competition Act, 1991, the Authority
decided to invite the Tanaiste and Minister for Enterprise, Trade and
Employment, and the Minister for Arts, Heritage, Gaeltacht and the Islands, to
offer observations on its intention to grant a Certificate in this case, as it
considered that they were, in the words of that section, “Ministers of
the Government concerned with the matter”. The Tanaiste indicated that
she had no observations to offer; no substantive reply was received from the
Minister for Arts, Heritage, Gaeltacht and the Islands.
Assessment
(a) Applicability
of Section 4(1)
10.1
Section
4(1) of the
Competition Act, 1991, states that “
all
agreements between undertakings, decisions by associations of undertakings and
concerted practices, which have as their object or effect the prevention,
restriction or distortion of competition in goods or services in the State or
in any part of the State are prohibited and void
”.
The
Undertakings and the Agreements
10.2
Section
3(1) of the
Competition Act defines an undertaking as “
a
person, being an individual, a body corporate or an unincorporated body engaged
for gain in the production, supply or distribution of goods or the provision of
a service
”.
MCPSI is engaged for gain in acting as a collecting society for mechanical
copyright and is, therefore, an undertaking. The members of MCPS are engaged
for gain in creating works that are to be commercially exploited and are,
therefore, undertakings.
10.3 CA/488/92E
- MCPSI/ Synchronisation Licence
10.3.1 Synchronisors
are engaged for gain in the provision of synchronisation of a particular
portion of the MCPS repertoire for television and radio broadcast and are,
therefore, undertakings, the licence agreement is an agreement between
undertakings, and it has effect within the State.
10.3.2 There
is no rate card for the synchronisation of musical works because the owners of
copyright have the right to refuse to let it be used or to set the rate they
want. The licence is then issued by MCPSI at the rate specified by the member.
In the opinion of the Authority, none of the standard terms in the
Synchronisation Licence contravene
Section 4(1) of the
Competition Act, 1991.
10.4 CA/500/92E
- MCPSI/ Radio Station Licence Agreement
10.4.1 Independent
radio stations are engaged for gain in as commercial radio stations and are,
therefore, undertakings. The licence agreement is an agreement between
undertakings and it has effect in the State.
10.4.2
In
the opinion of the Authority, the restriction that MCPSI can enter the
independent radio station’s premises is no more than is necessary to
police the agreement. In the opinion of the Authority, it would not be
feasible for MSPSI to continually monitor the output of the over twenty
independent radio stations in the State to ensure compliance with this
agreement. In the light of this, and of the fact that royalty rates are
individually negotiated in the case of each radio station, none of the terms of
the agreement, in the opinion of the Authority, contravene
Section 4(1) of the
Act.
The
Decision
11. In
the Authority’s opinion, Mechanical Copyright Protection Society Limited
(MCPS), Mechanical Copyright Protection Society Ireland Limited (MCPSI), and
their members and licensees are all undertakings and the agreements are
agreements between undertakings. In the Authority’s opinion, based on
the facts in its possession, the
notified
agreements
do not contravene
Section 4(1) of the
Competition Act, 1991.
The
Certificate
12.
The
Competition Authority has issued the following certificate:
The
Competition Authority certifies that, in its opinion,
on
the basis of the facts in its possession,
the
following agreements for the use of copyright musical works, notified under
Section 7 of the
Competition Act, 1991, on 30 September 1992, do not contravene
Section 4(1) of that Act.
CA/488/92E
- MCPSI/ Synchronisation Licence
CA/500/92E
- MCPSI/ Radio Station Licence.
For
the Competition Authority,
Declan
Purcell
Member
8
October, 1999
[1]
Decision
No. 569
of 8 October, 1999.
[2]
S.M. Stewart (2nd Edn) (London) 1989 Butterworths
[3]
formerly Chief Executive of the Performing Right Society Ltd.
© 1999 Irish Competition Authority
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