Direct Security Marketing Ltd and its company director Antonio Pardo have been prosecuted at Dudley Magistrates' Court for failing to notify with the ICO and the director for being negligent in the company committing the offence.

The lead generation company pleaded guilty to the s17 non-notification offence and was fined £650, ordered to pay costs of £492.78 and £65 victim surcharge.

The company's sole director Antonio Pardo pleaded guilty to s61 where the offence is committed with the consent, connivance or neglect of a senior officer of the company. He was fined £534, ordered to pay £489.08 costs and £53 victim surcharge.